Senior Customer Marketing Manager – Pinpoint | London (Remote, UK-based)
Pinpoint is seeking aSenior Customer Marketing Manager to design and execute customer marketing programmes that drive adoption, expansion, and advocacy. This full-time remote role offers competitive pay, equity, and unlimited holidays, with occasional in-person sessions in London.
- Job Title: Senior Customer Marketing Manager
- Employer: Pinpoint
- Location: London, UK (Remote-first with occasional in-person sessions)
- Pay: £60,000–£80,000 per year
- Job Type: Full-Time
- Contract Type: Permanent
- Closing Date: Not specified (apply promptly)
About Pinpoint
Pinpoint is a high-growth HR tech company helping in-house recruitment teams attract, hire, and onboard the right talent. With a mature product, strong product-market fit, and rapid growth, Pinpoint is committed to building scalable customer-facing programmes that enhance adoption and retention.
Job Summary
The Senior Customer Marketing Manager will own the execution of onboarding, adoption, expansion, and advocacy initiatives. This hands-on role requires building and running campaigns, content, and programmes that reduce reliance on 1:1 Customer Success effort, improve consistency, and support Net Revenue Retention goals.
Key Responsibilities
- Design and execute customer marketing programmes to accelerate time-to-value and drive adoption
- Create customer-facing content (onboarding guides, nurture emails, training scripts, enablement templates)
- Translate Customer Success and Product insights into scalable education materials
- Manage lifecycle nurture programmes for new and existing users
- Support feature launches, product webinars, and customer-led campaigns
- Run advocacy programmes and source customer stories for case studies
- Define and track success metrics with Marketing Ops and Customer Success
- Collaborate cross-functionally across CS, Product, RevOps, Growth, Content, and Events
Candidate Requirements
- Experience building or running customer marketing/lifecycle programmes in high-growth B2B SaaS
- Ability to turn CS and Product insights into scalable programmes
- Excellent writing and confident customer-facing communication skills
- Strong executor with good judgment, comfortable with ambiguity
- Hands-on approach to content and programme ownership
- Commercial awareness of how Customer Success drives retention and expansion
- Data-informed decision-making, even with imperfect data
- Organised and reliable, able to manage multiple initiatives independently
- UK-based
Preferred (Bonus):
- Experience in HR tech or recruiting software
- Familiarity with SDLC
- Technical certifications (AWS, Scrum, HubSpot Sales)
- HubSpot, Intercom, Notion
- CMS (WordPress, Webflow)
- Unlimited paid holidays
- Mental health support via Spill
- Retirement contributions (401k or pension depending on location)
- Remote-first flexibility
- Equity with long-term upside
- Fully paid parental leave (up to 16 weeks)
- Annual learning budget for courses, books, and growth
- Prepare your CV highlighting B2B SaaS customer marketing experience.
- Demonstrate writing ability and examples of lifecycle programme ownership.
- Submit via the Pinpoint careers portal or job posting.
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