Senior Brand & Communication Manager – Herspiegel
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Base Pay
This range is provided by Herspiegel. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Role Summary
You will report to the Global VP of Marketing and lead Brand and Communications for Herspiegel Consulting and group of brands. This is a broad but hands‑on role covering brand strategy, design governance, PR/media relations, social media, events, and internal communications. With the support of a Marketing Executive, this role ensures the brand is commercialized across multiple service lines and channels, codified through a practical playbook, and consistently executed internally and externally to drive organic growth, brand preference, and employee engagement.
Role Responsibilities & Requirements
Brand Strategy & Commercialisation
- Translate corporate strategy into a differentiated brand positioning and messaging architecture across segments/regions. Leverage brand to drive cross‑selling opportunities and accelerate organic growth.
- Own the brand narrative and proof points including customer value stories.
- Drive brand campaigns and co‑marketing programs that convert awareness into pipeline and share‑of‑wallet.
- Establish KPIs for brand health (awareness, preference, NPS, share of voice) and commercial impact (MQLs influenced, pipeline attributed).
Brand Playbook & Design Governance
- Maintain a Brand Playbook (visual identity, tone of voice, messaging hierarchy, templates, accessibility guidelines).
- Lead design standards across web, product marketing assets, sales collateral, video, and events.
- Manage agency partners and designers; set SLAs, QA standards, and vendor evaluation criteria.
- Implement brand compliance processes: reviews, approvals, and training for marketing, sales, and regional teams.
PR / Media Relations
- Create a new earned media strategy, spokesperson prep, media training, and executive visibility.
- Develop a proactive newsroom calendar: product launches, customer stories, analyst relations, corporate announcements, ESG/CSR.
- Manage PR agency(ies); set measurable outcomes (SOV, tier 1 coverage, message pull‑through, backlink authority).
- Monitor and manage issues/crisis communications with Legal/HR; maintain reactive Q&A and escalation playbooks.
Events & Experiences
- Lead the events strategy (flagship conferences, regional roadshows, partner events, webinars).
- Align event content with brand narrative, product strategy, and demand‑gen goals; define pre/during/post activation plans.
- Own event design standards and measurement (registrations, engagement, MQLs, influenced pipeline, cost per lead).
- Negotiate venues/vendors; manage production budgets and on‑site operations.
Social Media & Community
- Own organic social strategy, editorial calendar, and channel governance across LinkedIn, X, YouTube, etc.
- Establish executive social programs (thought leadership, POV threads, video snippets) and employee advocacy guidelines.
- Integrate social listening and UGC/community activation; coordinate with Customer Marketing for advocacy.
Internal Communications
- Partner with HR on culture, change communications, leadership messaging, and employer brand alignment.
- Build a cadence for Townhalls, leadership letters, integration comms and other key internal advocacy initiatives.
- Maintain IC toolkits: templates, channels (intranet, email, Teams), tone guidelines, and accessibility.
- Measure IC effectiveness: open rates, engagement, employee sentiment, manager cascade completeness.
Budget & Team Scope
- Manages a blended budget across PR, creative/design, social, and events; responsible for vendor selection and ROI.
- Line management for 1 specialist (e.g., PR Lead, Social Manager, Designer, Events Manager).
Success Metrics / KPIs
- Brand Health: unaided/aided awareness, preference, SOV, message resonance
- Commercial Impact: MQLs influenced, opps/pipeline attributed, CPL at events, content‑assisted revenue
- PR Outcomes: tier 1 hits, message pull‑through %, backlink authority, analyst mentions
- Social Performance: engagement rate, CTR to high intent pages, share of‑voice, sentiment
- IC Effectiveness: employee engagement scores, cascade compliance, time‑to‑understanding during change
- Operational Excellence: on‑time delivery, budget adherence, agency performance, playbook adoption
- Strategic & Commercial: connects brand to revenue, builds business cases, sets measurable OKRs.
- Creative & Editorial: tone of voice, narrative structure, design literacy, UX awareness.
- Analytical: measurement frameworks, reporting, experimentation.
- Risk & Reputation: issue/crisis comms readiness.
Qualifications & Experience
- 8+ years in brand/communications roles (B2B/B2C), including PR and design governance.
- Proven track record commercializing brand initiatives into measurable pipeline/demand outcomes.
- Experience leading agencies and staff in a global, high‑performing and data‑rich environment.
- Strong editorial and storytelling skills; comfortable coaching executives for media and events.
- Data‑driven: familiar with brand tracking, social listening, PR analytics.
- Bachelor’s degree in Marketing, Communications, or related; MBA or advanced degree a plus.
Tools & Platforms (indicative)
- PR: media databases, newsroom CMS, coverage monitoring tools
- Social: native platform managers, Sprout/Hootsuite, social listening
- Analytics: GA4, CRM/marketing automation dashboards, SOV/brand trackers
Logistics
- Must be eligible to work in the UK.
- Hybrid work model, with office in Farringdon, London (3 days per week with occasional UK/EU travel for events and internal reviews).
- Permanent, full‑time role.
Job Details
- Seniority level: Mid‑Senior level
- Employment type: Full‑time
- Job function: Marketing and Public Relations
- Industries: Pharmaceutical Manufacturing and Hospitals and Health Care
- Location: London, England, United Kingdom
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