Senior Digital PR & Content Executive
Location: Manchester City Centre, Hybrid
McCann Manchester is officially the UK’s most awarded agency for marketing effectiveness: empowering challenger brands to realise their full growth potential. We accelerate growth by helping brands to shine brighter in the lives of consumers: focusing on pioneering methods to integrate brand experience design and activation to deliver competitive advantage with distinction.
We operate as part of the wider McCann Manchester team and are home to the best talent across: data and analytics, integrated marketing strategy, paid search, digital PR and content, customer experience design, TV, radio, display and social media planning and buying.
The Part You'll Play
We’re looking for a Senior Digital PR & Content Executive to lead Digital PR and content campaigns across multiple clients. You’ll drive creative ideation, outreach strategy, and content development to secure high-quality coverage and brand mentions while collaborating closely with the SEO, content, and wider digital teams to deliver integrated campaigns.
Responsibilities
- Develop, plan, and execute Digital PR campaigns that deliver measurable organic growth
- Lead outreach strategy: media list building, journalist relationship management, and securing top-tier placements
- Produce high-quality content assets (articles, data stories, press releases, onsite content)
- Use data and insights (search trends, audience data, social signals, surveys) to inform campaign concepts
- Monitor performance, analyse coverage, and report key results back to clients
- Support with day-to-day tasks and account servicing
- Collaborate with SEO teams to align Digital PR and content output with overall search strategy
- Identify new opportunities for clients through trends, digital landscape changes, and competitor activity
- Maintain strong awareness of the news agenda to proactively pitch timely, relevant stories
- Manage campaign timelines, deliverables, and client expectations
- Contribute to new business pitches with ideas, examples, and PR/content strategy
- Perform link audits on client and competitor websites
Qualifications
- Strong experience in Digital PR, content marketing, or related fields
- Proven track record of delivering coverage across high-authority publications
- Excellent copywriting and storytelling skills
- Confident using tools such as Google Analytics, Search Console, BuzzSumo, Ahrefs/Semrush
- Understanding of SEO principles and how Digital PR supports search performance
- Strong communication, organisation, and stakeholder management skills
Benefits
- A competitive financial and benefits package and a culture ideally suited to those who enjoy pursuing personal career development.
- The opportunity to work within the largest integrated agency in the UK, with specialist departments including animation, video production, planning, digital creative and development and social media.
- Access to our fantastic new office, perfectly situated in the vibrant heart of Manchester city centre. We're excited to offer a dynamic space that regularly hosts engaging events, insightful talks, and practical workshops, all designed to boost your productivity and enhance your wellbeing.
Working with McCann will be a journey, it’ll be both fun and challenging. We want you to grow with us and create work our clients will be excited about and work you will feel proud of.
McCann Worldgroup is an Equal Employment Opportunity (EEO) employer. We embrace diversity in all its form. We provide equal employment opportunities to all qualified applicants without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing, Public Relations, and Writing/Editing
Industries: Advertising Services
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