Brand Manager – US Growth
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Reporting to: Founder & Managing Director
Scope: United States (with a strong focus on New York City)
About Odd Muse
Odd Muse is a modern mid-luxury womenswear brand redefining occasion dressing through timeless design, founder‑led storytelling, and community‑driven growth. What began in London has evolved into a global brand with flagship retail, a highly engaged audience, and a rapidly expanding international footprint.
The United States is a key growth market for Odd Muse. With New York as our anchor city and our first US retail presence now established, we are looking for an exceptional Brand Manager for US Growth to lead and scale the brand across the United States from our London HQ.
The Role
This is a foundational role with national responsibility from day one. While New York and the NYC store will be the primary focus initially, this role is ultimately about driving US‑wide brand growth, expanding state by state.
Reporting directly into the Founder, you will operate with a high level of autonomy and ownership, shaping how Odd Muse shows up culturally, commercially, and experientially across the US. Based at HQ, you will work closely with US partners, agencies, and on‑the‑ground teams, with regular travel to the United States as the market grows.
This role is ideal for a highly motivated self‑starter who thrives in fast‑growth, founder‑led environments and is confident owning an international market from afar.
Key Responsibilities
- Drive brand awareness and cultural relevance across the US, with NYC as the lead market
- Own the brand presence and performance of the New York store through events, partnerships, and activations
- Concept and execute best‑in‑class brand events, from intimate VIP moments to larger cultural activations
- Develop and manage a US influencer and talent strategy focused on long‑term brand alignment
- Work closely with the US PR agency to secure high‑quality, nationwide media coverage
- Elevate founder‑led storytelling and brand placements across fashion, lifestyle, and culture
- Build customer loyalty and retention initiatives tailored to the US market
- Act as the voice of the US market internally, feeding insights into global strategy
- Travel regularly to the US (particularly New York) to support launches, events, and key moments
Success Measures & US Growth KPIs
- Growth in US brand awareness and share of voice beyond NYC
- Increased footfall, engagement, and event‑driven sales at the NYC store
- Consistent tier‑one US press coverage and strong media relationships
- High‑quality influencer partnerships with measurable reach and engagement
- Growth in US repeat purchase rate and customer lifetime value
- Clear identification and activation of priority US markets beyond New York
- Strong independent execution as the owner of the US market
About You
- 5+ years’ experience in brand, marketing, PR, partnerships, or community within fashion, luxury, beauty, or lifestyle
- Comfortable owning a key international market from HQ, with regular US travel
- Highly independent, proactive, and commercially minded
- Deep understanding of the US fashion and cultural landscape, particularly New York
- Strong existing network across US influencers, tastemakers, media, and cultural partners
- Exceptional eye for brand, detail, and aesthetics
- Confident representing Odd Muse externally at the highest level
Why Join Odd Muse
- Opportunity to build and lead the US brand from the ground up
- Direct reporting line to the Founder
- High autonomy, ownership, and creative freedom
- Clear scope to grow the role as the US footprint expands
- Competitive salary and benefits
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Retail Apparel and Fashion
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