Key Responsibilities:
- Ensure consistent application of main and sub-brands both internally and externally.
- Promote the company’s brand through case studies, industry events, and marketing campaigns.
- Develop and execute marketing plans aligned with overall business objectives.
- Plan and deliver exhibitions, corporate events, and conferences.
- Collaborate with senior leadership and site heads to develop targeted marketing strategies.
- Create promotional materials, email campaigns, and digital content.
- Track and report on marketing performance at Senior Leadership Team (SLT) meetings.
Digital Marketing & Communications
- Oversee and update the company’s WordPress websites (content creation, SEO, analytics).
- Manage and grow social media channels to enhance brand engagement.
- Develop and distribute internal and external communications, including press releases.
- Implement an internal communications plan to align employees with company goals.
- Support sales and business development teams with marketing materials.
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