Marketing Manager (B2B SAAS)

Ocho Belfast, Northern Ireland, United Kingdom

Ocho Belfast, Northern Ireland, United Kingdom

This range is provided by Ocho. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Are you a commercially minded marketer who knows how to turn strategy into pipeline? Do you have experience scaling B2B SaaS brands — and a keen interest in how tech is transforming agriculture?

My client is an established and fast-growing SaaS provider building tools that are helping reshape the agricultural supply chain. They’re now looking for a Marketing Manager to take ownership of demand generation, brand positioning, and campaign execution across the UK and international markets.

This is a hands-on role suited to someone who’s comfortable working across content, digital, events, and product marketing — but can also step back and shape strategy that supports sales and product growth.

What you’ll be doing

• Defining and executing the B2B marketing strategy to support commercial and product goals.
• Working closely with sales to deliver qualified leads and enablement content.
• Creating and managing digital campaigns across email, paid media, SEO, and social.
• Developing positioning and messaging that speaks directly to decision-makers in agriculture and agritech.
• Producing high-quality content — case studies, blogs, email sequences, landing pages, etc.
• Leading marketing automation initiatives to nurture leads through the funnel.
• Representing the company at events, trade shows, and sector-specific conferences.
• Monitoring performance and reporting on key metrics like lead gen, engagement, and conversion.
• Collaborating with product and customer success to communicate value and drive adoption.

What they’re looking for

Must-haves:

• Proven experience in a B2B marketing role — ideally within a SaaS company.
• Strong track record in demand generation and campaign management.
• Commercial awareness and ability to work closely with sales and product teams.
• Confident content creator with excellent written communication skills.
• Hands-on experience with marketing tools such as HubSpot, Salesforce, Google Ads, or similar.
• Comfortable owning projects from strategy through to execution and reporting.

Nice to haves:

• Previous experience in or exposure to the agriculture, food supply chain, or agri-tech space.
• Familiarity with long sales cycles and multiple stakeholder buying decisions.
• Experience running or contributing to industry events and partner marketing initiatives.
• Design or visual content skills (e.g. Canva, Adobe, Figma) would be a bonus.

If you're looking to make an impact in a growing SaaS company with real-world purpose — and you thrive in a role where commercial thinking meets creativity — this could be the right fit for you.

If you have any further questions on the role, please feel free to reach out to Brendan McCrory directly.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Information Technology

• Industries

  Software Development

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