Digital Paid Search Specialist - Boots Opticians

Digital Paid Search Specialist - Boots Opticians

Location: Nottingham, Contract: Permanent, Recruitment Partner: Frankie McCallister-Lyas

Overview

As digital content becomes an increasingly important part of Boots Opticians’ marketing and customer experience strategy, this key role contributes to managing and optimising paid digital campaigns across Google, Bing, and relevant social or display platforms, based within the Opticians Customer & Commercial function. Boots Opticians is on an exciting journey to develop, launch, maintain and evolve a new online, cross‑channel digital experience that positions Boots Opticians as a leader in the High Street Optical sector in the UK. Our goal is to deliver high‑quality digital experiences centred around clinical expertise, innovative eye health services and premium eyewear products. Driving traffic to our online booking journeys and other crucial content is a top priority; acquiring well‑qualified traffic through optimised paid campaigns across search, social and other platforms is a critical part of our marketing mix.

Key Responsibilities

• Planning, executing and optimising PPC campaigns across Google Ads and Bing Ads.
• Managing daily budgets, bids, keywords and audience targeting to maximise ROI and support marketing objectives.
• Working with copy and content teams to write compelling ad copy and supporting creative assets for paid search channels.
• Conducting regular performance analysis, A/B testing and reporting using tools such as Google Ads, GA4 and campaign dashboards.
• Collaborating with analytics teams to track key conversions (particularly appointment bookings) and ensure proper attribution.
• Aligning paid and organic strategies with SEO, content and UX specialists to improve user journey and landing page performance.
• Staying informed about healthcare advertising regulations, including restrictions on targeting, claims and platform policies.
• Providing insight and recommendations for audience segmentation, new platforms and campaign scaling opportunities.

What You’ll Need To Have

• A track record in delivering exceptional paid media campaigns, ideally for large retail brands.
• Demonstrable experience in managing paid media budgets and planning activity.
• A collaborative approach to working with a broad mix of teams to support our overarching brand and marketing strategy.
• An energetic, commercially‑savvy and organised approach.
• The drive to ensure that every customer that interacts with us is better for it.

It Would Be Great If You Also Have

• Experience of working in a healthcare or other regulated environment.
• Experience of working with Salesforce Commerce Cloud or other similar content & commerce platforms.

Why Boots

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal‑opportunity employer and are passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.

Our Benefits

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme, including holiday buying, discounted gym membership, life assurance, activity passes and more.
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

We have a great range of benefits in addition to the above that offer flexibility to suit you – find out more at boots.jobs/rewards. (Please note, any salary estimates given on third‑party sites are not provided or endorsed by Boots and may not be accurate)

What’s Next

If your application is successful, our in‑house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you’ll be notified by email.

Where a role is advertised as full‑time, we are open to discussing part‑time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.

Seniority level: Mid‑Senior level

Employment type: Full‑time

Job function: Health Care Provider – Industries: Retail

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