Purpose
The Content Specialist will be responsible for planning, creating, and optimising content across the DriverReviews website to support both traditional SEO and emerging Generative Engine Optimization (GEO) requirements.
Key Responsibilities
- Develop a structured content roadmap aligned with SEO and GEO needs.
- Monitor evolving search behaviours to keep content highly discoverable.
- Identify opportunities for new content types and formats that improve AI discoverability.
- Produce high-quality, accurate, and authoritative content covering tyre models, brands, vehicle types, and tyre‑buying guidance.
- Write content optimised for GEO SEO and performance.
- Implement best practices for on‑page SEO while integrating GEO techniques.
- Work with SEO specialists to monitor how content appears in AI answer snapshots.
- Maintain clear documentation and editorial guidelines.
- Collaborate with product, SEO, design, and data teams.
- Partner with internal subject‑matter experts or external contributors.
Key Personal Criteria
- Proven experience in content creation, digital writing, and SEO optimisation.
- Understanding of Generative Engine Optimization (GEO) or willingness to learn.
- Strong ability to structure content for clarity and high extractability by generative engines.
- Proficiency with common SEO tools (SEMrush) and emerging GEO/AI analytics tools.
- Experience writing technical or complex content for non‑technical audiences.
Personal Attributes
- Curious and forward‑thinking, interested in AI and generative systems.
- Highly organised and able to manage multiple projects in a fast‑scaling environment.
- Strong analytical mindset with a focus on evidence, clarity, and user‑centric writing.
- Collaborative, communicative, and capable of working with technical and non‑technical teams.
What we will offer
- Pension provision – 5% of your base salary as an employer's contribution.
- Up to 12% discretionary annual bonus based on company performance.
- 1 free set of tyres per annum.
- Life Assurance – up to 5 times your base annual salary in the event of death while in service.
- Free counselling service and mental health support.
- Cycle to work scheme.
Seniority level
Entry level
Employment type
Full‑time
Job function
Marketing, Public Relations, and Writing/Editing
Industries
Technology, Information and Media
Location: Edinburgh, Scotland, United Kingdom
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