Global E-Commerce Campaign Manager
Location: London (Hybrid 3 days a week in the office; 2 remote)
Contract position
Overview
Creation of integrated Ecommerce marketing campaigns from concept to execution across the digital landscape to increase campaign activation frequency across markets and support revenue generation of kit sales for both LAS (Legal Aged Smokers) and LAU (Legal Aged Users).
The successful candidate needs to have strong digital marketing and campaign expertise, proven experience of stakeholder management and relationship building skills and the ability to be heard and represent effectively.
KEY RESPONSIBILITIES:
- Establish the Ecommerce channel campaign vision and calendar including themes in close collaboration with Brand, markets and Hubs.
- Create Ecommerce campaign strategies with the goal of generating qualified leads, growing kit sales and contributing to revenue growth with input from the cross functional SMEs (content, ECRM, Paid Media, brand retail and SEO).
- Design and delivery of each campaign strategic brief for IQOS.com, including messaging, campaign identity, objectives, key visuals requirements, driving relevant & persuasive content.
- Build and maintain an Ecommerce campaign library documenting all ecommerce campaigns with idea, execution, implementation results and references.
- Request, review and consolidate campaign reports for measuring the impact of the campaigns across all digital channels (including .com as a channel) and document key learnings and optimization for future campaigns in collaboration with performance teams.
- Drive E-commerce Campaign management process and 360 communications with channels accordingly while ensuring excellence in execution of the campaigns with Hubs, Web Operations and markets.
- Contribute to AB testing and Personalization ideation and analysis for each campaign.
- Be across other digital channels strategies for each of the campaigns to ensure strategic objectives aligned and met across all channels.
- Review and approval of all the campaign content and assets before Creative Review and the final validation from key stakeholders for IQOS.com
- Preparation and communication of the toolboxes with the brand team and Central CX teams containing all channels strategy and assets.
- Communication of campaign results to key stakeholders
Desired skills
- 5 -7 years + of E-commerce campaign experience
- Global campaign execution experience -working with multiple markets and stakeholders
- Experience with tracking/ GTM / analytics
- Storytelling experience
- Experience in pitching campaign ideas and presenting back to stakeholders
Seniority level
Employment type
Job function
Industries
- Tobacco Manufacturing and Technology, Information and Media
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