{ “@context”: “http://schema.org”, “@type”: “JobPosting”, “title”: “Customer Communications Specialist – B2C”, “description”: “
Overview
You’ll create campaigns that inspire customers to join, explore, and redeem – turning awareness into sign-ups and loyal advocates. You’ll deliver high-impact, insight-led comms across email, SMS, push and in-app to drive membership and engagement. Working with Marketing, CVM, and the in-house creative team, you’ll turn strategy into stand-out creative that gets results – using AI and tools to craft copy and concepts customers can’t ignore.
Job details
- Role: Customer Communications Specialist – Loyalty & Rewards (B2C)
- Engagement: Day Rate Contract
- Start date: 29 September 2025 – mid December 2025
- Location: United Kingdom — must be eligible to work without Sponsorship
Key Responsibilities
- Lead creative development for customer communications driving acquisition, engagement, and offer redemptions.
- Translate loyalty and engagement strategies into high-impact creative execution across email, SMS, push, in-app, and owned channels.
- Brief and collaborate with the in-house agency to deliver clear, compelling, and on-brand creative.
- Partner with the CVM Insights team to track performance, gather learnings, and optimise future campaigns.
- Manage timelines, approvals, and stakeholder engagement for smooth end-to-end delivery.
- Work with legal, brand, propositions, and vendor teams to ensure compliance and creative consistency.
Key Skills & Experience
- Proven experience in customer communications within B2C marketing — ideally in loyalty, rewards, or app-based propositions.
- Strong stakeholder management skills with the ability to influence and build consensus.
- Calm, solution-focused approach with the ability to manage multiple campaigns and deadlines.
- Outstanding copywriting and creative briefing skills that drive action.
- Comfortable using AI tools and prompt engineering to enhance creative output.
- A collaborative, can-do attitude with a passion for delivering campaigns that inspire customers to take action.
Seniority level
- Associate
Employment type
- Contract
Job function
- Marketing
Industries
- Telecommunications and Marketing Services
Company: Project People
Location: Reading
Job Description:
Overview
You’ll create campaigns that inspire customers to join, explore, and redeem – turning awareness into sign-ups and loyal advocates. You’ll deliver high-impact, insight-led comms across email, SMS, push and in-app to drive membership and engagement. Working with Marketing, CVM, and the in-house creative team, you’ll turn strategy into stand-out creative that gets results – using AI and tools to craft copy and concepts customers can’t ignore.
Job details
- Role: Customer Communications Specialist – Loyalty & Rewards (B2C)
- Engagement: Day Rate Contract
- Start date: 29 September 2025 – mid December 2025
- Location: United Kingdom — must be eligible to work without Sponsorship
Key Responsibilities
- Lead creative development for customer communications driving acquisition, engagement, and offer redemptions.
- Translate loyalty and engagement strategies into high-impact creative execution across email, SMS, push, in-app, and owned channels.
- Brief and collaborate with the in-house agency to deliver clear, compelling, and on-brand creative.
- Partner with the CVM Insights team to track performance, gather learnings, and optimise future campaigns.
- Manage timelines, approvals, and stakeholder engagement for smooth end-to-end delivery.
- Work with legal, brand, propositions, and vendor teams to ensure compliance and creative consistency.
Key Skills & Experience
- Proven experience in customer communications within B2C marketing — ideally in loyalty, rewards, or app-based propositions.
- Strong stakeholder management skills with the ability to influence and build consensus.
- Calm, solution-focused approach with the ability to manage multiple campaigns and deadlines.
- Outstanding copywriting and creative briefing skills that drive action.
- Comfortable using AI tools and prompt engineering to enhance creative output.
- A collaborative, can-do attitude with a passion for delivering campaigns that inspire customers to take action.
Seniority level
- Associate
Employment type
- Contract
Job function
- Marketing
Industries
- Telecommunications and Marketing Services
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Posted: April 11th, 2026