Senior Account Manager - Data & CRM

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This range is provided by Direct Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

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Hybrid working – 2 days a week in the central London office

Why this role?

If you love turning data into standout marketing results and want the autonomy to grow a select group of client accounts—while still having the backup of an experienced leadership team—this Senior Account Manager position is the sweet spot. You’ll join a friendly, lively agency that lives and breathes data‑driven marketing

What you’ll be doing

Own and grow a small client portfolio

Build day‑to‑day relationships, understand business goals, and spot new opportunities to add value within data solutions

Brief analytics, data‑science, and campaign specialists to deliver solutions such as database hosting, cleansing, segmentation, and performance reporting.

Oversee end‑to‑end delivery of email, direct mail, and CRM programmes—mapping out timelines, budgets, and success metrics.

Upsell and cross‑sell intelligently

Identify where additional data services (e.g., advanced modelling, automation, CDP integration) can boost ROI and present clear business cases.

Collaborate with internal experts

Work hand‑in‑hand with strategy, tech, and creative teams to ensure every output is on brief and on brand.

Report on impact

Turn numbers into simple stories—regularly presenting insights and recommendations to client stakeholders.

What you’ll bring

• Solid agency‑side account‑management experience, ideally focused on data or CRM projects.
• Confident grasp of data‑driven marketing concepts (segmentation, personalisation, analytics, database management).
• Proven ability to juggle multiple projects and hit deadlines without losing the detail.
• Strong commercial mindset—comfortable spotting upsell opportunities and negotiating scope.
• Clear, friendly communicator who can make complex data feel simple.
• Familiarity with tools such as Excel, SQL, or marketing automation platforms is a bonus but is not essential

What’s in it for you?

• Impact & visibility – You’ll be trusted to own client relationships while still learning from senior leaders.
• Progression – A clear path to Account Director as you hit growth targets and demonstrate strategic thinking.
• Culture – Supportive, social team that enjoys regular lunches, learning sessions, and celebratory nights out.
• Hybrid flexibility – Office collaboration when it counts; work from home the rest of the week.
• Rewards – Competitive salary, generous bonus scheme, and a package of wellbeing and training perks.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Marketing Services

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