Senior Sales Manager

Overview

West Midlands (Hybrid - 2 days WFH, 3 days in the office). Perm/Full-time. B2B/Industrial/Manufacturing. West Midlands (Hybrid - 2 days WFH, 3 days in the office). Competitive package plus car.

If you enjoy building something better, not just inheriting something finished, this is a rare opportunity to shape a sales function, influence business direction and leave a lasting imprint on a growing organisation.

About The Company

This is a well-established B2B business entering an important next phase of growth. With strong roots and an open, down-to-earth culture, the focus now is on adding structure, clarity and long-term thinking to support scale, without losing what makes the business work.

About The Role

As Senior Sales Manager, you’ll take full ownership of the sales function and sit on the senior leadership team, shaping not just sales strategy but how the wider business operates. This is not a plug-and-play environment. The sales function has grown organically and now needs a confident, pragmatic leader to bring greater clarity, structure and alignment, without breaking what already works.

• Provide strategic and operational leadership of the entire sales function as a member of the senior management team.
• Lead and develop the internal sales function through the Internal Sales Office Manager, ensuring clear priorities, capability development, and performance management.
• Direct the external sales team, including Business Development Managers and part-time support in Ireland, to drive new business and account growth.
• Review, evaluate, and evolve the current sales structure, ways of working, and team alignment to support scalability and performance.
• Design and implement clear performance frameworks, targets, and reporting to improve visibility, accountability, and results.
• Strengthen collaboration and alignment between internal and external sales teams to deliver a joined-up customer approach.
• Work closely with the Commercial Director, Operations Director and Marketing teams to execute the wider business strategy.

About You

To be considered for this Senior Sales Manager role you will have proven experience as a Sales Manager or Head of Sales in a B2B sales function. As well as

• The ability to operate effectively at both a strategic level and in a hands-on, delivery-focused capacity.
• Demonstrated experience leading change and improvement within a B2B sales function, including introducing greater structure, consistency, and performance focus.
• Resilient, adaptable, and open-minded, with the confidence to operate in a business that is evolving and scaling rather than fully formed.
• A strong relationship builder, able to quickly establish trust and credibility with colleagues, stakeholders, and customers.

You MUST have the right to work in the UK - visa sponsorship is not available.

Sound like your next move? Apply now!

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