Product Manager, Growth – Upsell and Cross-sell
About The Lettings Hub
The Lettings Hub are a prop-tech company who provide technology driven products and services to manage lettings. We work with a national network of letting agents and provide a range of services to help our clients with the move-in process. This includes completing the necessary checks on potential tenants before they move into a landlord’s property, as well as a range of additional property insurance products and services to support the letting agent, tenant and the landlord.
Job Description
We are looking for a Product Manager who will take full ownership of identifying and delivering growth opportunities across our customer and partner journeys. This role focuses exclusively on increasing revenue through targeted upsell and cross sell initiatives across web, app, CRM, integrations and offline touchpoints.
You will collaborate with Sales, Marketing, Operations and Engineering to shape the funnels, design the journeys and ship improvements that create measurable commercial outcomes. This is a hands‑on role suited to someone who enjoys operating close to data and activation mechanics.
- Own the growth roadmap, focusing on upsell, cross sell and activation improvements.
- Analyse user behaviour, funnel performance and segment data to identify commercially valuable opportunities with your counterpart on the commercial team.
- Design and run experiments that drive uplift in conversion, attachment rate and average revenue per customer.
- Embed yourself with Engineering to deliver optimised journeys across digital channels including web, app and CRM triggers.
- Define and embed cross sell and upgrade pathways in analogue channels such as support calls and account management.
- Work with Marketing to improve in‑product messaging, lifecycle communications and promotional mechanics.
- Produce clear business cases and prioritisation proposals for growth initiatives.
- Track performance with measurable KPIs and communicate results to senior stakeholders.
Skills & Experience
- Strong experience as a Product Manager, Growth PM or Performance‑focused PM.
- Demonstrable success improving conversion, activation or ARPU within a digital product or service environment.
- Comfortable working with data, experimentation, funnel metrics and behavioural insight.
- Ability to translate commercial goals into product changes that can be delivered by Engineering.
- Experience collaborating with Sales, Marketing and Operations on cross‑functional growth initiatives.
- Strong understanding of user journeys across both digital and offline touchpoints.
- Excellent written and verbal communication skills.
- Comfortable working in a pragmatic, delivery focused environment.
First 90 Days
- Shipped a structured upsell and cross‑sell framework across key journeys.
- Nailed our Pre‑Qualification strategy.
- Delivered measurable uplift in conversion and attachment rates across core product lines.
- Introduced experiment‑driven decision making and clear measurement for growth initiatives.
- Identified new opportunities that directly increase revenue and customer value.
About the Team
As a Prop‑Tech business, we are always looking to the future. What can we be doing next to ensure Letting Agents jobs are made quicker and easier, tenants have a smoother journey and landlords have piece of mind? So, although we have over 100+ years of industry experience across the team, we are not stuck in the past.
The only way to achieve this is having great people, but also a great environment at work. This is why we prioritise wellbeing and culture and ensure all of our colleagues have the space to share ideas and grow with the business. We have quarterly awards to celebrate together as a whole team, a free snack station for those afternoons only chocolate will help and monthly challenges set by the CEO that brings the competitive side out of all of us!!
If you think this is the type of environment you would thrive in, make sure to apply
- Some travel to Peterborough and Nottingham required during onboarding phase and from time to time where required.
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