CRM Lead

Company: Digital Gurus
Apply for the CRM Lead
Location: Cheltenham
Job Description:

This range is provided by Digital Gurus. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

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Role

CRM Manager Leading UK Retail Group

We’re looking for an experienced Retail CRM professional to take the lead on customer engagement for one of the UK’s top multi-brand retail groups. You’ll drive personalised campaigns, optimise the customer journey, and boost loyalty across ecommerce and store channels.

You’ll need

  • Proven CRM/loyalty experience in a retail environment (essential)
  • Proficiency with CRM tools (e.g. Salesforce Marketing Cloud, Klaviyo, Braze)
  • Basic HTML and solid knowledge of privacy regulations
  • 33 days holiday (incl. bank hols)

Get in touch to discuss furthe.

Responsibilities

  • Lead CRM strategy across the retail customer lifecycle
  • Deliver targeted omnichannel campaigns to increase sales & retention
  • Optimise journeys with segmentation, automation & personalisation
  • Analyse customer data to improve loyalty and repeat purchases
  • Ensure GDPR compliance and maintain data quality

Seniority level

  • Mid-Senior level

Employment type

  • Full-time

Job function

  • Marketing and Advertising

Industries

  • Retail

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Posted: April 11th, 2026