BettingJobs is working with a well-established iGaming brand focused on the UK, Canadian and Swedish markets with offices in London and Cyprus. They are looking for a Marketing Data Analyst (Mobile) to join their team based in London.
Responsibilities
- Analyse mobile and in-app marketing performance across digital channels and GEOs to identify trends, insights, and optimisation opportunities.
- Support the Mobile Marketing team with data-driven campaign optimisation, targeting, budgeting, and forecasting.
- Build and maintain marketing performance dashboards (SQL + Tableau/Power BI/Looker) for BAU reporting and stakeholder access.
- Analyse digital, product, and offline campaign data; present clear, actionable insights and optimisation recommendations to stakeholders.
- Develop and refine marketing and business KPIs, metrics, and performance visualisations with senior stakeholders.
- Analyse customer journeys across acquisition and retention funnels using MMPs (e.g. Appsflyer), GA, and customer databases to improve segmentation, personalisation, and LTV.
- Clean, transform, and prepare complex datasets for analysis.
- Identify opportunities for automation, efficiency, and process improvement.
- Manage relationships with global internal stakeholders.
- Train and support analysts and country/channel managers on BI and marketing analytics tools.
- Stay up to date with BI/marketing analytics trends and technologies.
Requirements
- 4+ years' experience in data-driven mobile/in-app marketing analytics within a digital marketing or e-commerce environment.
- Proven experience analysing complex datasets across multiple online and offline channels, with a strong focus on mobile/in-app marketing.
- Strong knowledge of digital marketing metrics, acquisition/retention, LTV, and attribution modelling.
- Hands-on experience building dashboards in Tableau, Power BI, Appsflyer, Google Data Studio, or similar tools.
- Strong analytical, statistical, and problem-solving skills with high attention to detail.
- Excellent communication skills, able to translate technical insights for non-technical stakeholders.
- Ability to work independently and collaboratively in fast-paced, multi-market global teams (Europe, NA, LATAM).
- iGaming experience is a plus; Python/R experience is beneficial.
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