PPC Manager

The Role

We are partnering with a well-established and highly regarded UK retail brand to appoint an experienced PPC Manager into a critical, consultative role. This position sits between the in‑house marketing team and the appointed PPC agency, acting as the PPC subject‑matter expert and strategic lead.

This is not a hands‑off or purely strategic role — the successful candidate must bring deep, hands‑on PPC expertise, with the credibility to guide, challenge, and improve performance across all paid search activity.

Key Responsibilities

• Act as the primary PPC consultant between internal teams and the external PPC agency
• Own and shape PPC strategy while overseeing agency delivery and output
• Bring hands‑on expertise across all aspects of PPC campaign build, management and optimisation
• Lead PPC activity across Search, Shopping, Performance Max, Display and YouTube (where relevant)
• Ensure best‑in‑class account structure, keyword strategy, bidding, ad copy, and feed optimisation
• Manage PPC performance across four retail websites serving the UK & Ireland
• Challenge agency thinking and ensure activity is aligned with commercial goals
• Deliver clear performance insights, recommendations and reporting to senior stakeholders
• Drive continuous improvement, innovation, and adoption of PPC best practice

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing
• Retail

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