Creative Copywriter

Besque is seeking an experienced Creative Copywriter to support growth across paid media channels. This role focuses on developing messaging grounded in consumer insight, emotional relevance, and real-world performance outcomes.

The ideal candidate understands how language shapes perception, trust, and purchase behaviour, and has experience refining messaging based on audience response.

Responsibilities

• Develop and refine advertising messaging informed by consumer psychology
• Translate customer insights, feedback, and objections into persuasive copy
• Work closely with media buyers to align messaging with performance goals
• Interpret performance data to inform future copy decisions
• Maintain consistency in brand voice while adapting messaging strategies
• Contribute to ongoing testing and optimisation efforts

Experience & Qualifications

• Proven experience writing copy for performance marketing environments
• Strong understanding of consumer psychology and behavioural triggers
• Demonstrated ability to adapt messaging based on audience response
• Experience collaborating with performance and creative teams
• Comfortable working in iterative, feedback-driven environments
• Background in direct-to-consumer or eCommerce preferred

What success looks like

• Messaging that consistently resonates with the target audience
• Clear improvements in performance driven by refined copy decisions
• Strong alignment between messaging strategy and business objectives
• Effective collaboration across marketing functions

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