Financial Promotions & Marketing Compliance Manager

Company: The AA
Apply for the Financial Promotions & Marketing Compliance Manager
Location: Basingstoke
Job Description:

Location: Basingstoke (hybrid working 3 office days per week)

Employment Type: Permanent, full time

Additional Benefits: Annual Bonus

Think the AA is just about roadside assistance? Think again. For over a century, we’ve been evolving and adapting. Today, as the nation’s leading motoring organisation, we offer a wide range of products and services to millions of customers. From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all. As we continue to expand, diversify, and modernise, joining us as a Financial Promotions & Marketing Compliance Manager means you’ll play a crucial role in our success and be part of this exciting motoring journey.

Our Chief Operating Office (COO) are the backbone of The AA, providing both stability and structure to support growth and innovation. We are the drivers of change.

What will I be doing?

  • Overseeing the end-to-end Financial Promotions approval pipeline, ensuring all materials align with FCA, ASA and internal Group Marketing standards
  • Providing clear, pragmatic guidance on consumer financial promotions, social media campaigns and wider marketing collateral
  • Partnering closely with Legal, Conduct & Regulatory Risk and wider business stakeholders to interpret regulatory requirements and embed them into practical processes
  • Driving continuous improvement in financial promotions governance, record keeping and approval frameworks
  • Supporting the CMO function as Risk Co-ordinator – maintaining KRIs and controls, supporting risk event management and leading monthly risk forums
  • Championing strong customer outcomes and Consumer Duty principles across all marketing approvals

What do I need?

  • A commercially astute Financial Promotions professional operating confidently within a regulated marketing environment
  • Strong working knowledge of FCA Financial Promotions rules and ASA requirements, with the ability to translate regulation into business-friendly guidance
  • A highly organised operator who thrives in fast-paced environments and can confidently juggle shifting priorities and multiple campaigns
  • An established collaborator, able to influence senior marketing stakeholders and build trusted relationships across Risk, Legal and Compliance
  • Experience supporting risk management activity within a regulated business, with a practical understanding of controls, governance and reporting
  • Exposure to marketing events and existing Financial Promotions approval processes within financial services environments

Benefits

  • 25 days annual leave plus bank holidays + holiday buying scheme
  • Worksave pension scheme with up to 7% employer contribution
  • Free AA breakdown membership from Day 1 plus 50% discount for family and friends
  • Discounts on AA products including car and home insurance
  • Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
  • Company funded life assurance
  • Diverse learning and development opportunities to support you to progress in your career
  • Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family

Plus, so much more!

We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.

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Posted: April 12th, 2026