Digital Marketing Director – Iconic Luxury Beauty Company
Four days in the office each week – London
Six figure package
Our client is looking for a Digital Marketing Director to join and lead an incredibly talented team in the London HQ. Since conception, this brand has been heralded by beauty insiders as ‘un-paralleled’ and has won many prestigious industry awards for their luxury high performance make up and skincare products.
Reporting into the Chief Executive Officer you will take a key leadership role within the organisation to own the global the D2C business across the customer journey. From multi-channel acquisition, site design & performance, to email marketing & retention strategies.
Leading a really talented marketing team, this role is vital to take the brand to the next level. You’ll be digitally innovative, actively seeking out new/evolving technologies, and bring solid prior experience of managing e-commerce and digital media strategy.
Responsibilities:
- Develop the vision and strategy for the global D2C Ecommerce, leading delivery of the take-to-market plans in the UK & US.
- Define the ecommerce roadmap, budget and business plan.
- Build an integrated media strategy across organic & paid channels, including social, search and affiliate channels to maximise penetration and profitability.
- Oversee CRM strategy: segmenting customers and personalising campaigns to drive acquisition, conversion and LTV. Leverage email, SMS and push as potential channels.
- Create a best-in-class loyalty programme to drive repeat purchase.
- Develop a highly motivated and ambitious team to deliver the business plan.
Experience Required:
- Significant understanding of the beauty market
- Ideally 8+ years ‘experience
- Extensive experience in eCommerce and digital marketing. At head of/director level. Open to Beauty, Retail, Fashion, but beauty brand preferably
- Experience leveraging data to build and execute strategies to grow revenue and improve efficiencies
- Experience creating and maintaining budgets to ensure the effective financial management and optimised spend
- Adept at managing external agency relationships
- An inspiring team leader (6 + people with a proven track record in delivering a high-performance culture in a team through coaching, mentoring, and leadership)
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