Demand Generation Director, Logistics & Supply Chain AI at Raft

Job Title

Demand Generation Director, Logistics & Supply Chain AI

Company Description

Raft – Series B AI platform for global supply chain

Location

London, UK

Job Description

As the Demand Generation Director, you will architect Raft’s top‑of‑funnel engine, driving qualified revenue for a platform reshaping the $19 trillion logistics industry. You will design sophisticated ABM strategies, manage a modern AI‑enabled marketing stack, and partner with sales to turn high‑quality interest into a predictable pipeline for enterprise‑level deals.

Why this role is remarkable

• Lead the demand generation strategy for a category‑defining AI platform backed by $45M from premier investors Bessemer Venture Partners and Eight Roads.
• High‑impact opportunity to build a revenue engine from scratch in a hyper‑growth environment where marketing is a primary driver of global expansion.
• Work at the intersection of enterprise AI and global trade, solving real‑world operational challenges for over 60 global logistics leaders.

What you will do

• Architect and execute end‑to‑end outbound and ABM plays tailored specifically for the global logistics and freight forwarding industry.
• Operationalize and scale the revenue stack using HubSpot with precision, ensuring elite lead nurturing and data‑driven pipeline health.
• Orchestrate cross‑functional alignment with SDR and Product Marketing teams to synchronize high‑velocity campaigns with global GTM objectives.

The ideal candidate

• Proven expert in enterprise SaaS demand generation with a track record of navigating 6–12 month sales cycles for $100k+ ACV deals.
• Deeply familiar with the logistics and supply chain sector, possessing the ability to speak the language of global freight forwarders natively.
• AI‑native marketer and HubSpot power user who prioritizes MQL‑to‑SQO conversion rates and material pipeline value over simple lead volume.

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