Head of Creative (London or New York)

Role: Head of Creative

Reports into: Brand Marketing Director

Contract Type: Full Time, working 7.5 hours per day, 5 days per week

Location: Hybrid – This role is London or New York based

About you:

The Head of Creative is responsible for defining, elevating and protecting the creative expression of ONER Active across all brand touchpoints. This role translates ONER’s brand vision into a distinctive and culturally relevant creative output, ensuring consistency, quality and impact across campaigns, content, retail, digital and experiential.

You will lead and inspire a multidisciplinary creative team spanning art direction, copy and design, while working closely with Brand, Social, Experiential, PR, and Marketing Operations to deliver world-class creative that strengthens ONER’s position as a global leader in elevated activewear.

This role requires both creative excellence and leadership maturity, balancing vision, execution and team development.

You’ll be responsible for:

Creative Leadership & Vision

• Set and lead the overarching creative vision for ONER Active across all brand channels

• Translate brand strategy into compelling, distinctive and scalable creative expression

• Define, evolve and protect ONER’s visual and creative identity as the brand expands globally

• Ensure all creative output reflects ONER’s premium positioning, ambition and cultural relevance

Campaign & Brand Creative Direction

• Oversee the end-to-end creative development of campaigns, product launches and key brand moments

• Lead concept development in partnership with the Brand Director and Creative Director

• Ensure creative consistency across digital, retail, social, experiential and PR touchpoints

• Continuously raise the creative standard across every brand output

Team Leadership & Development

• Lead, inspire and develop a multidisciplinary creative team spanning Art Direction, Copy and Design

• Build a high-performing, collaborative and ambitious creative culture

• Provide clear direction, constructive feedback and ongoing mentorship

• Evolve team structure and capability in line with brand growth and global expansion

Cross-Functional Collaboration

• Partner closely with the Head of Social, Head of Experiential, Head of PR & Communications, Head of Photo & Video, Head of Creative Operations, and Web, Partnerships and Product teams

• Ensure creative is delivered seamlessly and consistently across all consumer touchpoints

• Drive strong alignment between creative vision and commercial objectives

Creative Quality & Governance

• Own final creative sign-off across all brand work

• Ensure the highest standards of craft, execution and detail

• Safeguard brand integrity and consistency as the business scales internationally

What Success Looks Like

• ONER Active has a clear, distinctive and elevated global creative identity

• Campaigns and brand moments are culturally relevant, highly impactful and commercially effective

• Creative output is consistent, premium and instantly recognisable

• The creative team is motivated, high-performing and continuously developing

• ONER Active is recognised as a global creative leader within the activewear industry

You’ll need to have:

• 8–12+ years of experience in senior creative leadership roles

• Background within fashion, activewear, or culturally driven consumer brands

• Strong portfolio demonstrating creative direction across campaigns, brand development, and multi-channel execution

• Proven experience leading, mentoring, and developing high-performing creative teams

• Exceptional creative judgment with a refined aesthetic and meticulous attention to detail

• Ability to translate brand strategy into compelling, commercially effective creative

• Skilled at balancing ambitious creative vision with clear business objectives

• Strong collaborator who thrives in fast-paced, evolving environments

Equality, Diversity, and Inclusion

At Oner Active it’s about embracing diversity and empowering every individual to reach their full potential. We are committed to creating an environment where everyone feels valued, supported, and able to thrive.

We welcome applications from all backgrounds and are dedicated to ensuring that everyone has equal access to opportunities during the recruitment process. If you require any reasonable adjustments or additional support, we encourage you to reach out to our Recruitment team — we’re here to support you every step of the way.

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