Lead Creative Designer

Company: Profiles Creative
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The Company

This fast-growing, London-founded snack brand is rapidly scaling across the UK and US, building a new category within FMCG and carving out a distinctive space at the intersection of food, culture, and lifestyle. With strong retail distribution and a growing direct-to-consumer presence, the brand has developed a loyal following and a recognisable, feel-good identity.

Known for its playful tone, bold design, and culturally relevant marketing, the business is on a mission to become a globally iconic snack brand. Every touchpoint — from packaging to social to real-world activations — is treated as an opportunity to create joy, spark conversation, and build lasting brand love.

The Role

The company is looking for a Creative Designer to take a leading role in shaping and elevating the brand as it enters its next phase of growth. This is a hybrid role for a designer who can think big, execute fast, and bring ideas to life across every channel.

Working closely with founders and cross-functional teams, this person will help define how the brand shows up visually and culturally — from shelf to screen to street. The role spans packaging, campaigns, content, retail environments, and social, with a strong emphasis on creating work that is both commercially effective and culturally engaging.

This is not a purely executional role. It requires someone who can concept bold ideas, respond to trends in real time, and contribute to a high-volume, social-first content engine. From reactive, guerrilla-style marketing moments to larger campaign launches, this designer will play a key role in making the brand impossible to ignore.

Key responsibilities include:

  • Evolving and elevating the brand’s visual identity across all consumer touchpoints
  • Designing standout packaging that captures attention on shelf and translates into culture
  • Concepting and creating campaigns, content, and brand moments across digital and physical environments
  • Contributing to and building a high-output, social-first content engine
  • Developing reactive and guerrilla-style creative that taps into trends, memes, and cultural moments
  • Collaborating closely with founders, marketing, and wider teams to bring ideas to life quickly
  • Art directing and supporting photo/video shoots and content production
  • Leading creative development from concept through to final execution
  • Exploring and leveraging new tools (including AI) to scale content and unlock new creative approaches

The Person

The ideal candidate is a creative hybrid – part designer, part art director, part cultural observer — with the ability to move seamlessly between big ideas and hands-on execution.

They will likely have:

  • A standout portfolio that demonstrates both strong visual taste and strategic thinking
  • Experience working across packaging, brand, campaigns, and social content
  • A strong understanding of FMCG, DTC, or lifestyle brands
  • Experience creating or contributing to reactive, trend-led, or guerrilla-style marketing
  • Confidence working across both polished campaigns and lo-fi, social-first content
  • Proficiency in core design tools, with an openness to experimenting with emerging technologies

They are:

  • Entrepreneurial, proactive, and comfortable taking ownership
  • Fast-moving and able to execute ideas quickly without over-polishing
  • Deeply plugged into internet culture, trends, and visual language
  • Collaborative and energised by working cross-functionally
  • Curious, optimistic, and solutions-oriented
  • Motivated by creating work that people notice, share, and talk about

Why This Role

This is a rare opportunity to help shape a brand at a pivotal moment of growth. The work won’t sit in presentations — it will live in the real world: on shelves, across social platforms, in campaigns, and in the hands of millions of consumers.

For a designer who wants to build something culturally relevant, commercially impactful, and genuinely fun, this role offers both creative freedom and real ownership — with the chance to help define the next iconic global snack brand.

Posted: April 16th, 2026