Head of Residential Sales

Purpose:

The Head of Residential Sales is responsible for leading and accelerating sales growth across Kinetico UK’s residential business. This role drives performance across multiple sales channels - including Direct-to-Consumer (D2C), Dealer Network, Trade, Retail, and E-Commerce - ensuring strong revenue delivery, sustainable market expansion, and customer accessibility.

As a key member of the UK leadership team, the Head of Residential Sales will define and execute channel-specific strategies, lead a team of channel owners, and work collaboratively with the Head of Commercial Sales to maximise overall business performance. The role also plays a central part in developing new initiatives, expanding distribution opportunities, and strengthening Kinetico’s market presence within the UK residential water treatment sector.

Key Areas of Responsibility:

Sales Strategy & Leadership

• Develop and deliver the UK residential sales strategy in alignment with overall business objectives.
• Lead, coach, and inspire a team of channel heads across D2C, Dealer, Trade, Retail, and E-Commerce.
• Set clear targets, KPIs, and performance expectations for each sales channel.
• Identify and pursue new opportunities for growth, partnerships, and market expansion.
• Collaborate closely with the Head of Commercial Sales to ensure cohesive national sales planning and execution.

Channel Management & Growth

• Oversee and drive performance within each residential channel, ensuring strong alignment with market potential.
• Develop tailored strategies to optimise sales effectiveness across D2C, Dealer, Trade, Retail, and Online platforms.
• Build strong relationships with key dealers, retail partners, and trade customers to strengthen engagement and loyalty.
• Evaluate channel performance data to identify growth opportunities, underperforming areas, and strategic adjustments.

 New Business Development & Market Expansion

• Lead the exploration and development of new channels and initiatives to expand product accessibility to UK consumers.
• Identify and implement innovative sales approaches, partnerships, and routes to market.
• Support the introduction of new products, services, and promotional models to drive demand and differentiation.
• Collaborate with the Marketing team to align sales initiatives with brand positioning and customer engagement strategies.

Sales Operations & Process Excellence

• Ensure consistent use of CRM (Salesforce) for sales tracking, forecasting, and pipeline management.
• Monitor sales performance metrics and deliver regular reports to the Managing Director and leadership team.
• Drive operational efficiency and standardisation across all residential channels.
• Contribute to pricing, promotions, and product accessibility strategies to optimise competitiveness.

Team Development & Collaboration

• Foster a high-performance culture focused on accountability, results, and customer satisfaction.
• Support the professional growth and development of individual channel owners and sales team members.
• Encourage cross-functional collaboration with Marketing, Finance, Operations, and Customer Service.
• Partner with Global Sales and Marketing teams to align on corporate initiatives and best practices.

Customer Focus & Market Insight

• Maintain an in-depth understanding of customer needs, buying behaviours, and market trends.
• Use insights to inform strategic decisions, enhance the customer journey, and improve conversion rates.
• Ensure that customer experience remains at the heart of all residential sales activities.

Key Competencies:

·      Strategic Leadership – Ability to define, communicate, and deliver a multi-channel sales growth strategy.

·      Commercial Acumen – Deep understanding of market drivers, pricing dynamics, and consumer behaviour.

·      Channel Expertise – Experience managing diverse routes to market (D2C, Dealer, Retail, Trade, E-Commerce).

·      Performance Management – Skilled in setting goals, driving accountability, and achieving measurable outcomes.

·      Innovation & Growth Mindset – Strong ability to identify new opportunities and develop creative market approaches.

·      Customer Orientation – Commitment to enhancing accessibility, engagement, and satisfaction across all touchpoints.

·      Collaboration & Influence – Effective at working cross-functionally and inspiring high-performing teams.

·      Analytical Thinking – Data-driven approach to decision-making and continuous improvement.

·      Adaptability – Comfortable operating in a fast-paced, evolving market environment.

·      Communication & Relationship Building – Strong interpersonal and presentation skills, with the ability to represent Kinetico with professionalism and credibility.

Qualifications and Experience:

Education

• Degree (or equivalent) in Business, Sales, Marketing, or a related discipline (essential).
• Additional leadership or management qualifications (desirable).

Professional Experience

• Proven track record (7+ years) in sales leadership, ideally within consumer products, home improvement, or technical sectors.
• Experience managing multiple sales channels, including D2C, dealer/distributor networks, trade, and retail.
• Demonstrated success in driving revenue growth, team leadership, and market expansion.
• Experience developing and executing channel-specific and integrated sales strategies.
• Strong collaboration background with marketing and commercial counterparts to drive business alignment.
• Solid experience using CRM systems (e.g., Salesforce) and data-driven sales reporting.

Technical Skills

• Proficiency in CRM and sales management systems (Salesforce preferred).
• Strong analytical and forecasting capabilities.
• Familiarity with digital sales and e-commerce platforms.
• Competence in Microsoft Office Suite (Excel, PowerPoint, Outlook).

Additional Assets

• Experience in the water treatment, plumbing, home appliance, or related industries (advantageous).
• Established network within trade, retail, or dealer environments.
• Full UK driving licence and willingness to travel regularly within the UK.

Organisational Context:

The Head of Residential Sales is a key leadership position within Kinetico UK, accountable for delivering growth across all residential sales channels and ensuring the brand remains competitive and accessible in the UK market. The role works closely with the Managing Director, Marketing, and Commercial teams to align sales and business development strategies. Through effective leadership, innovation, and cross-channel collaboration, the Head of Residential Sales ensures Kinetico continues to expand its presence, strengthen dealer partnerships, and reach new customers across all consumer touchpoints.