Sales Development Manager

Sanderson Design Group plc — Standfast & Barracks (On-site, Lancaster)

Are you a commercially minded sales leader with a passion for wallpaper, textiles, and exceptional customer experience? Standfast & Barracks Fabric Printing Company—part of the Sanderson Design Group family—is seeking a dynamic Sales Development Manager to drive growth, develop strategic client partnerships, and influence the design and development of our next-generation printed fabrics and wallcoverings.

In this influential role, you will blend strong commercial insight with deep understanding of textile and wallpaper production, helping customers shape beautiful products while driving profitable growth. You’ll work collaboratively with Design, Product Innovation, Production, and Finance to bring concepts to life—acting not just as a seller, but as a trusted advisor with real creative and technical knowledge.

If you thrive at the intersection of design, manufacturing, and commercial performance—and enjoy delivering a service that helps customers co-create exceptional wallpaper and fabric collections—we’d love to hear from you.

Key Responsibilities:

• Drive revenue, margin, and EBITDA growth through targeted, high-value sales strategies.
• Identify, develop, and convert new business opportunities across wallpaper, fabric, and wider interior markets.
• Use market insight to shape customer solutions, supporting clients in designing bespoke wallpaper and fabric products.
• Analyse sales numbers, pricing structures, and profitability, ensuring strong commercial outcomes.
• Provide accurate pricing, manage annual price adjustments, and support commercial modelling.
• Build long-term, service-led client relationships based on trust, design knowledge, and manufacturing capability.
• Partner with Design, Product Development, and Innovation teams to develop new collections and support customer concepts.
• Collaborate closely with Production to understand processes, capabilities, and lead times to ensure exceptional delivery.
• Monitor trend, colour, print, and technical developments within the interiors industry.
• Maintain accurate CRM data for forecasting, reporting, and pipeline visibility.
• Deliver best-in-class customer service and manage issues with professionalism and speed.
• Represent the business at exhibitions, trade events, and customer visits, ensuring timely and effective follow-ups.

Measures of Success:

• Achievement of revenue, margin, and EBITDA targets.
• Growth in high-margin and strategic customer accounts.
• Increased customer satisfaction, engagement, and retention.
• Successful introduction of new markets, customers, or product segments.
• Effective collaboration across Design, Development, Production, and Finance.
• Data-driven decision-making that improves performance and forecasting accuracy.

About You:

• Proven experience in sales, business development, or account management within wallpaper, textiles, or interiors manufacturing (essential).
• Strong understanding of fabric printing, wallpaper production, colour, pattern, and design processes.
• Experience providing a service-led, consultative sales approach—not just selling a product.
• Confident using sales data, margin analysis, and commercial metrics to shape decisions.
• Skilled in working with cross-functional teams including Design, Innovation, Product, and Manufacturing.
• Excellent communication, relationship-building, and negotiation abilities.
• Proficient with CRM systems and Microsoft Office Suite.
• Organised, detail-oriented, and comfortable managing multiple workstreams.
• Creative mindset with the ability to translate customer needs into design and product opportunities.

Behaviours We Value:

• Customer-centric and service-led, acting as a trusted design partner.
• Commercially aware with strong analytical thinking.
• Creative, imaginative, and able to spot opportunities.
• Collaborative, supportive, and team-oriented.
• Proactive, resilient, and driven to deliver results.
• Adaptable and comfortable working in a fast-paced environment.

About us

Sanderson Design Group is an international luxury interior furnishings company that designs, manufactures and markets wallpapers and fabrics together with a wide range of ancillary interior products.

In 2020, we brought our portfolio of brands home to Sanderson Design Group, evoking the combined longevity and prodigious creative history of our brands. Sanderson Design Group describes the ebullience of our past endeavors. It sketches the outline of our future. A collective of quintessentially British luxury interior brands and 2 manufacturing brands, at Sanderson Design Group we are Sanderson, Morris & Co., Zoffany, Harlequin, Clarke & Clarke, Scion, Anstey Wallpaper Company and Standfast & Barracks.

Our purpose is "To bring the Beautiful into People’s Homes and Lives". This has defined and shaped our brands since our very earliest days. The oldest brand in our arsenal, from where we derive the namesake of our group, begun life in 1860, as an importer of fine French wallpapers to London. Arthur Sanderson & Sons Ltd played a pivotal role in defining English interior decoration tastes and its early success led to displaying designs at London’s finest showroom, at Berners Street. Around this time in 1924, Arthur Sanderson & Sons Ltd were awarded The Royal Warrant, becoming “purveyors of wallpaper and paint” to the court of George V.

We recognise that each one of our brands contributes a unique chapter to our story. It is why we represent the full spectrum of British interior design, catering from cutting-edge sleek modern styles, to the hearty warmth of traditional forms. Our decision to rebrand as Sanderson Design Group in 2020 is our way of paying homage to our rich history, as well as marking our path towards a new future. As custodians of over 160 years of design experience, we are proud to Bring the Beautiful into People’s Homes and Lives. We are Sanderson Design Group.

Ready to shape the future of wallpaper and textiles?

If you’re excited to combine commercial growth with creative partnership and product expertise, we encourage you to apply.

Apply now and help us bring the beautiful to life.