About Us
Hawes & Curtis is a quintessentially British heritage brand with a legacy in luxury shirting, fine tailoring, and stylish casualwear. With a strong reputation for quality and timeless design, we are proud to dress the modern gentleman and woman with impeccable craftsmanship and style.
The Role
As a Creative Lead, you will play a key role in shaping and elevating the brand’s creative across digital, social, print and in-store environments, ensuring a consistent and premium experience across all customer touchpoints.
You’ll be responsible for developing and leading creative concepts from ideation through execution and will also bring a strong art direction sensibility supporting campaign planning, creative direction on shoots, and mentoring junior designers. This is a hands-on role for someone who thrives in a fast-paced retail environment and is passionate about delivering standout creative work with commercial impact.
Key Responsibilities
Lead the creation of integrated concepts and campaign creative across:
- Homepages and onsite content
- Email marketing
- Organic and paid social
- Digital display and motion assets
- In-store communications and large format print
- Packaging, POS, event and brand collateral
- Act as a senior creative voice ensuring creative is consistently elevated, on-brand and commercially effective.
- Implement AI tools for concept exploration, visual direction and iteration
- An understanding of how AI can support creative output, while preserving brand integrity and originality.
Provide art direction support across campaigns including:
- Mood boards and creative treatment creation
- Styling and shot-list direction
- On-set creative guidance and feedback
- Working closely with photographers and videographers
Own projects end-to-end:
- Creative development, production, delivery and adaptation
- Managing timelines and stakeholder expectations
- Ensuring assets are produced accurately, efficiently and consistently
- Maintain and elevate the brand’s creative and identity guidelines, ensuring consistency across all customer-facing design output.
- Liaise with and manage third-party agencies.
- Contribute actively to the evolution of the brand bringing new ideas, trend awareness and modern creative approaches.
Essential Requirements
- A portfolio demonstrating exceptional typography, layout, branding and integrated campaign work.
- Strong proficiency across the Adobe Creative Suite:
- Photoshop, Illustrator, InDesign (essential)
- After Effects and/or Premiere Pro (strongly preferred)
- Figma (design systems, layouts, asset production). • Confident presenting and explaining ideas clearly.
- Highly detail-oriented and organised with excellent time management.
- Strong in both digital and print, with a clear understanding of production requirements.
- Able to balance creativity with commercial performance and brand consistency.
- Calm, collaborative and constructive under pressure.
- Fluent in design language (you know your kerning from your leading, your GIFs from your MP4s, and you can handle both press files and web optimisation without second thought).
- Ability to take ownership of the creative process from concept through to delivery.
- Strong communication and collaboration skills with marketing, e-commerce and retail stakeholders.
- Experience in fashion retail or premium retail environment strongly preferred.
Strong understanding of best practice for:
- E-commerce content and onsite optimisation
- Social media creative and platform requirements
- Digital performance design (CTR-led creative thinking)
Proven experience managing:
- Large format print and multi-channel campaigns
- Multiple projects at pace with strong attention to detail Qualifications
- Degree in Graphic Design / Visual Communication / Web Design or similar.
- Minimum 5+ years’ experience in an integrated design role (in-house or agency), with strong evidence of delivering premium, commercial creative
*Please note this role is based 4 days on-site and 1 day working from home
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