Regional Sales Manager – Purity / Midlands

This role is all about driving greater brand reach, volume, and profit across the On‑Trade, from independent pubs to regional wholesalers.

You’ll be the heartbeat of your region: selling with a brands‑first mindset, working closely with partner wholesalers, and making sure our products show up exactly where they should.

You’ll lead on:

• Building and managing robust customer business plans
• Identifying and winning high‑volume, high‑margin new business
• Motivating route‑to‑market partners to drive growth
• Negotiating commercially strong, profitable deals
• Sharing market intel to unlock every opportunity
• Using smart CRM‑driven planning to maximise your time and territory

This is a role for someone with hustle, commercial instinct, and the drive to make things happen, every single day.

What you bring

• Strong understanding of on‑trade customers
• Proven success in customer management, selling & negotiation
• Sharp commercial acumen (including P&L & GP knowledge)
• Tenacity, determination & a passion for results
• FMCG or challenger‑brand experience
• Confidence in building plans, evaluating success, and pushing for growth

What you’ll get – alongside becoming part of a powerhouse of British brands, you’ll enjoy:

• Competitive basic salary
• Enhanced OTE bonus scheme
• Car allowance
• Pension
• 25 days’ holiday
• Staff discount scheme

Ready to make your mark?

• If you want to join a business that champions heritage, thinks long‑term, and moves at pace, we want to meet you!

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