Paid Social Manager
Cheshire (hybrid)
Salary up to £45k
Forward Role are delighted to be working exclusively with a high-growth, internationally recognised property business headquartered in Cheshire, on a genuinely exciting Paid Social Manager appointment.
This is a business operating across global markets with serious commercial ambition, a strong brand and a marketing function that is genuinely invested in performance. If you’re a paid social specialist looking for a role with real strategic ownership, international scope and the backing of an established, well-resourced team – this is worth your attention.
The Opportunity
You’ll be joining a collaborative, commercially driven marketing team and taking full ownership of paid social strategy across multiple international territories. This isn’t a role where you’re executing a brief handed down from above – you’ll be setting the strategy, owning the budget, shaping the creative direction and driving measurable acquisition results across some of the world’s most competitive markets.
The business operates in a fast-moving, cyclical environment where timing, targeting and creative quality are everything. Paid social is a critical acquisition channel and the expectation is clear – performance, efficiency and continuous improvement.
What You’ll Be Doing
- Owning paid social strategy end-to-end across all active global markets — aligned to commercial acquisition targets and the annual marketing calendar
- Planning, launching and optimising campaigns across Meta, TikTok and other relevant platforms — with daily performance monitoring and data-led decision making
- Briefing and iterating on creative in close collaboration with the Creative team — feeding clear, channel-specific direction to improve engagement and conversion
- Defining target audiences and market priorities alongside the wider Acquisition team, with a sharp focus on lead quality as well as volume
- Managing paid social budgets across markets with discipline — optimising for cost per lead, ROAS and occupancy targets
- Building structured testing frameworks across audiences, messaging, formats and platforms — with documented learnings and clear escalation of what works
- Owning tracking, attribution and reporting — weekly and monthly performance reports that go beyond numbers to deliver genuine insight and recommendations
- Supporting regional teams with guidance and best practice for local paid social activity where needed
- Keeping ahead of platform developments and proactively identifying new growth opportunities before the competition does
What We’re Looking For
- Proven hands-on experience leading paid social campaigns at scale — Meta and TikTok experience is essential
- Experience managing campaigns across multiple markets or territories simultaneously
- Strong creative instinct — you know what good looks like on each platform and you can brief it clearly
- Analytically sharp — comfortable with attribution, tracking and reporting, and able to turn data into action
- Experience managing meaningful budgets with a clear focus on efficiency and measurable return
- A structured approach to testing — you document what you learn and you apply it
- Collaborative by nature — this role sits at the intersection of Acquisition, Creative and Analytics and requires someone who builds strong working relationships
What’s On Offer
- A strategic, ownership-level role with genuine international scope
- The chance to work on global campaigns for a well-established, ambitious brand
- A collaborative, high-calibre marketing team with strong creative and analytical support
- A genuinely incredible office space in the heart of Cheshire – perks include FREE restaurant-quality breakfast and lunches every day!
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