Senior Director, Marketing EMEA

Location: Remote, UK or Hybrid, Manchester, UK

Employment Type: Full‑Time

Summary

The Senior Director, Marketing EMEA, will provide strategic direction and leadership for all field marketing initiatives across our EMEA markets. This role will work closely with global sales and marketing teams to develop and execute targeted marketing programs aimed at driving demand and accelerating sales pipeline in various regions. The ideal candidate will possess a deep understanding of regional market nuances, a passion for crafting localized marketing strategies, and a data‑driven mindset. As a key member of the EMEA leadership team, this role will shape regional go‑to‑market strategy, influence global decision‑making, and drive transformational growth across diverse markets.

Primary Duties and Responsibilities

• Design and own the field marketing strategies that extend beyond events, leveraging ABM, digital, partner, and lifecycle programs to drive full‑funnel impact.
• Provide hands‑on leadership with direct accountability for regional pipeline, revenue impact, and close sales alignment.
• Act as the senior marketing leader for EMEA, representing the region in global planning, prioritization, and investment discussions.
• Balance global consistency with strong regional and market‑level nuance across diverse EMEA geographies.
• Understand regional nuances, customer segments, and market dynamics to tailor marketing strategies for maximum effectiveness.
• Advise executive leadership on regional opportunities and partner with Product Marketing on competitive landscape.

Team Leadership

• Build a high‑performing organisation that scales with business growth.
• Champion innovation and thought leadership in regional marketing.
• Enable team with the skills needed to develop customised programs that meet the needs of the region.
• Foster a collaborative environment and ensure clear communication between the central marketing team and regional teams.
• Create a dynamic organisational structure that supports the needs of today while preparing for the scale needed as we grow.

Program Execution

• Lead or collaborate on the planning, development, and execution of integrated, localized marketing programs across multiple channels. This includes owning regional initiatives such as events, webinars, seminars, and partner activities, while also adapting and executing centrally managed programs from corporate—such as digital campaigns, account‑based marketing (ABM), paid media, email marketing, and social engagement—to ensure alignment with global strategy and regional business objectives.
• Work closely with the sales teams to ensure alignment between marketing programs and sales strategies.
• Raise the bar on program quality, scalability, and repeatability across the region.

Cross‑Functional & Executive Partnership

• Serve as a strategic partner to EMEA business team, Sales & RevOps, Growth Marketing teams, Product Marketing, and Partner teams.
• Collaborate with finance and regional sales leadership on planning, forecasting, investment decisions and quarterly business reviews.
• Ensure tight alignment between global marketing strategy and regional execution.

Pipeline, Revenue & Performance Accountability

• Own EMEA marketing’s investment strategy and influence global investment decisions.
• Be accountable for field marketing’s contribution to pipeline creation, acceleration, and expansion in EMEA.
• Partner closely with EMEA Sales leadership on account planning, strategy, and quarterly execution.
• Establish clear success metrics and performance targets; use data to continuously optimise program mix and impact.
• Operate with a strong ROI mindset—connecting spend, activity, and outcomes.
• Monitor, analyse, and report on the performance of EMEA field marketing campaigns.
• Continuously refine strategies based on data‑driven insights and feedback.
• Establish, monitor and deliver on OKRs.

Budget Management

• Develop and manage the budget for international field marketing activities.
• Ensure optimal allocation of resources across regions and campaigns.

Vendor & Partner Relationships

• Build and maintain relationships with international vendors, partners, and event organisers.
• Negotiate contracts and agreements to maximise value and ROI.

Required Education And Experience

• Bachelor’s degrees in marketing or business administration, or other relevant discipline.
• Demonstrated senior‑level leadership in B2B SaaS field marketing, with ownership of demand generation, pipeline contribution, and revenue impact across EMEA.
• Proven experience building and scaling integrated field marketing programmes (events, ABM, digital, partner, lifecycle) aligned to regional sales priorities.
• Direct accountability for marketing‑sourced and marketing‑influenced pipeline, including forecasting, attribution, and ROI measurement.
• Experience partnering closely with regional Sales leadership (RVP/VP level) on account planning, territory strategy, and quarterly execution.
• Demonstrated knowledge of the organisation’s core business process and operations.
• Minimum seven years of leadership experience at Senior Director Level.
• Ability to prioritise business issues and deliver solutions in a fast‑paced environment.
• Demonstrated experience in building marketing teams and strategies.
• Superior communication skills, including presenting to senior and executive‑level management.
• Represent EMEA marketing in global leadership forums, QBRs, and strategic planning cycles.
• Demonstrated project management experience and attention to detail.
• Experience managing a multi‑million Euro marketing budget.
• Proficiency in marketing technology ecosystems (e.g., Marketo, HubSpot, SFDC, ABM platforms, intent data tools).
• Ability to leverage data for forecasting, targeting, and programme optimisation.
• Proven ability to influence C‑suite stakeholders and navigate complex matrix organisations.
• Track record of driving market share growth and shaping regional strategy at scale.
• Experience implementing AI‑driven marketing solutions (e.g., predictive analytics, personalisation engines, conversational marketing).
• Proven ability to lead technology adoption and change management within marketing organisations.

Preferred Education And Experience

• Master’s degree in marketing or business administration, or other relevant discipline a plus.
• Experience leading enterprise or named‑account ABM programmes in partnership with Sales.
• Proven use of intent data, predictive analytics, or AI‑driven tools to prioritise accounts and optimise regional investment.
• Experience operating within a matrixed, global marketing model, adapting centrally built campaigns for regional execution.
• Background in EMEA enterprise SaaS markets, including navigating cultural, regulatory, and go‑to‑market differences.

Knowledge, Skills, And Abilities

• Effectively lead, inspire, motivate, and manage staff.
• Strong written, oral, and presentation skills.
• An entrepreneurial mindset and accountability.
• Track record of success at time‑management, people development, people management.
• Strong team player and a demonstrated leader.
• Strategic thinking and long‑term planning.
• Stakeholder influence at executive/C‑suite level.
• Cross‑cultural leadership in a matrixed organisation.
• Financial acumen (forecasting, ROI modelling, scenario planning).
• Strong understanding of AI, automation, and data privacy regulations in EMEA markets.
• Ability to translate technology capabilities into business outcome.

Supervisory Responsibilities

• This position is responsible for developing the immediate and long‑term staffing plans of the EMEA Marketing team. Building the business case for staffing plans and hiring and mentoring of the team.

Travel

• Travel requirement: Regular travel is not expected for this position but may be required up to 25%.

Why Join The OneStream Team

• Transparency around corporate structure, salary, and benefits
• Core value of customer success
• Variety of project work (not industry‑specific)
• Strong culture and camaraderie
• Multiple training opportunities

All candidates must be legally authorised to work for any company in the country where this position is located without sponsorship.

OneStream is an Equal Opportunity Employer.

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