Performance Analytics Director

About The Role

We are looking for a Director of Performance Intelligence to elevate how performance data drives decision-making across our agency and client portfolio. This role sits at the intersection of analytics, commercial strategy, and optimisation. It exists to transform complex performance data into clear, compelling narratives, through great storytelling and decisive recommendations that improve marketing effectiveness and media investment outcomes.

You will lead the development of a high‑impact Performance Intelligence capability, that improves the speed, quality, and commercial impact of optimisation decisions. You will also shape how AI is embedded into performance analysis workflows, ensuring technology accelerates insight while human judgement shapes the story and the action. This is not a reporting role – it is a performance leadership role focused on clarity, conviction, and commercial impact, and bringing to life stories and insights through the analysis of post‑campaign data.

What You Will Do

• Own the interpretation and narrative layer of performance across key clients and investment moments
• Translate complex datasets into clear, persuasive performance stories that drive action
• Establish best practice frameworks for performance interrogation (e.g. what changed, why, what next)
• Lead the development of AI‑augmented analytics workflows to accelerate signal detection and insight generation
• Identify inefficiencies, inflection points, and optimisation opportunities before they become issues
• Shape how performance narratives are presented internally and in client conversations
• Partner with planning, activation, data, and effectiveness teams to ensure insights convert into decisions
• Create repeatable intelligence outputs (e.g. performance briefs, anomaly alerts, optimisation memos)
• Raise the quality bar for analytical rigour and narrative clarity across the agency
• Support senior client conversations with confident, evidence‑based performance perspectives

Experience

What We’re Looking For

• Significant experience in performance analytics, growth analytics, commercial intelligence, or digital performance strategy
• A strong track record of converting data into clear, compelling narratives that influence decisions
• Experience operating in fast‑moving, data‑rich environments (e‑commerce, SaaS, digital media, performance marketing, fintech, etc.)
• Exposure to AI‑enabled analytics tools and automation workflows
• Strong client‑facing or senior stakeholder experience

Skills & Attributes

• Commercially minded and outcome‑oriented
• Able to move from data to decision with clarity and conviction
• Strong storyteller who simplifies complexity without oversimplifying insight
• Comfortable forming and defending a point of view
• Curious about AI and automation, with a practical mindset about application
• High standards for analytical rigour and narrative precision
• Comfortable operating with ambiguity and imperfect information

What Success Looks Like

• Performance discussions that are focused, structured, and action‑oriented
• Evolution of reporting processes and visualisation based on needs and opportunity
• Data translated into narratives that influence senior stakeholders
• Faster optimisation cycles driven by clear insight
• AI meaningfully accelerating analysis without diluting judgement
• Demonstrable commercial impact from insight‑led recommendations
• Engagement with and adoption of performance analytics function, leading to agency commercial growth

About The Agency

MG OMD was established in 1990 as a challenger media agency (Manning Gottlieb Media) that placed craft, trust and performance at the heart of media planning and buying. Since joining Omnicom network’s OMG (Omnicom Media Group) in 1998, we have continued our founding ethos of providing clients with bespoke approaches, unprecedented insight, specialism, security and transparency – helping our clients unlock their competitive advantage and deliver innovative, effective, award‑winning work and campaigns that make a difference.

MG OMD is the second‑largest media agency in the UK, the most awarded agency in both the history of the IPA Effectiveness Awards and Thinkbox’s TV Planning Awards, and this year was named Agency of the Year in The Media Leader UK awards, Campaign Global awards and Campaign UK awards. Over 500 employees work across leading UK brands including the John Lewis Partnership, Virgin Media O2, British Airways, Specsavers, HM Government, LNER, Sony Pictures and Age UK – our people make the award‑winning difference.

Our culture is collaborative, inclusive and professionally supportive. We are committed to continuous professional development, holding IPA CPD Gold Accreditation for the 13th year running and CPD Platinum Accreditation for the 7th consecutive year. We were featured in the Sunday Times Best Places to Work in 2023 and 2024. All backed up by the highest standards of training, development and support in the industry.

Flexible Working

We offer a hybrid model (three days in office, two days remote) and standard hours 9:30–17:30, with flexible core time 10:30–16:30. Employees may start early or finish late to suit their needs while maintaining core collaboration. We encourage open conversation between people and managers to navigate high‑need periods and individual circumstances.

Be Your Best

We want everyone to shine and showcase talents. We can make adjustments in the recruitment process; discuss any specific requirements with your dedicated Talent Team member or email us confidentially at beyourbest@omnicommediagroup.com.

Diversity, Equity & Inclusion at OMG

We strive for an inclusive environment where difference is valued and everyone can thrive. We process personal data in accordance with our Recruitment Privacy Notice (https://omnicommediagroup.com/recruitment-privacy-notices/).

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