Director, Performance

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact

Openmind, part of WPP, is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé’s media function. Core to the solution is the advanced best data and technology capabilities, fuelled by WPP’s investment in AI, to maximise the impact of Nestlé media investment.

Creating brilliant, creative, digitally driven, insight-led and accountable communications that deliver business growth for Openmind and lead the industry. Build a skilled, motivated and future‑proof team who want to develop their career in the industry.

It is an incredibly exciting time to join our digital‑first business and you will be tackling key strategic challenges of digital and data integration, to power marketing communications that create competitive advantage.

The Performance Director is the key role within the team and will be the client lead who can make this account their own. We are looking for candidates who are dynamic, passionate & brilliant at developing client relationships.

This role will be part of a senior team working with the Managing Partner, Partners and Directors. We will have a huge focus on innovation & digital excellence and this role will be a brilliant opportunity to develop the “wholebrain” approach that is central to the agency vision. This person will also be part of the leadership team who meet weekly and work together as a collaborative team on cross‑portfolio workstreams.

Skills and Experience

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• Our core values within our business unit are:
  • All in – passionate about the industry, our clients and creating great work
  • Action‑orientated – our clients move fast and there can be multiple workstreams to juggle. Decision making and a keen focus on delivery are essential
  • Personal growth – we are motivated by growing ourselves and our teams
• Excellent leadership capability, both internally within the agency and with senior clients. Experience of leading large teams highly desired.
• An analytical and inquisitive mindset and a passion for the industry.
• A detailed understanding of planning – specifically brand and performance – with experience identifying the role for paid, owned, and earned media channels, and their contribution to business outcomes, both brand and performance.
• Extensive digital experience, including working with in‑house specialist teams.
• Creative flair to enable campaign ideas to stand out and cut through a cluttered marketplace.
• Excellent communication skills, including leading cross‑agency teams and communicating effectively with multiple stakeholders.
• Strong organisation skills, with the ability to manage a diverse workload and prioritise key work streams.

Culture & Benefits

Our passion for shaping the next era of media is powered by our commitment to be Extraordinary, investing in our employees to inspire transformational creativity. We also lead Optimistically, firmly believing in and championing growth and development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We create an open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal‑opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection in this open and supportive environment. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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