Senior Planning Director - Diageo - Mat Cover - 9 month FTC

Senior Planning Director - Diageo - Mat Cover - 9 month FTC

London

About the Role

Join PHD’s award‑winning team working across Diageo’s iconic spirits portfolio, helping shape the media strategies behind some of the world’s most loved brands. As part of a highly collaborative EMEA hub, you’ll influence planning across multiple markets, guide a talented team, and drive measurable business impact through innovative, data‑driven media thinking.

• Lead the planning output for the EMEA Spirits Planning Pod, overseeing high‑quality, insight‑driven media strategies across traditional, digital and emerging channels.
• Translate strategy into effective, scalable campaign plans grounded in robust planning frameworks and media effectiveness.
• Build trusted, long‑term client partnerships—serving as a senior point of contact and ensuring client needs translate into actionable, growth‑driving plans.
• Collaborate with vendors and partners to secure strong value and placements aligned to objectives and budgets.
• Manage budgets, monitor performance and deliver clear reporting on ROI and optimisation opportunities.
• Analyse audience, market and performance data to provide strategic insights and recommendations.
• Mentor and develop a team of media planners, fostering a supportive, high‑performing culture.
• Stay at the forefront of industry trends, emerging platforms and AI‑driven tools to continuously elevate our approach.

About You

• Proven experience developing and delivering effective media strategies across digital and traditional channels.
• Confidence presenting strategies and performance results, with strong analytical capability.
• Deep understanding of programmatic, OTT, social and evolving media landscapes.
• Experience leading teams and supporting the growth of junior colleagues.
• Curiosity for emerging tech and how automation/AI can enhance creativity and efficiency.

About the Agency

PHD is a growth-focused media agency driven by innovation and creativity.

Founded in London in 1990, we were the first media agency to offer strategic and creative planning at a time when the industry was about buying cheaply and quickly.

Our founders saw a bright future where smart thinking and clever planning could help brands grow faster than their competitors.

Over the many years that have followed, we have continued to build on this defining ethic — with our evolution shaped by a continual investment in thought leadership. And we continue to ensure that our capability and approach evolve in line with changes in media, data, technology, commerce, society, and legislation.

Today, with over 100 offices in 74 countries, we continue to create remarkable campaigns that lead to remarkable growth – using the extending canvas of data and technology.

At Omnicom Media Group, we are committed to supporting flexibility for our peoplewhile fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.

We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.

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