Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we’re at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Analytics Director
About the role
You’lllead the analytics function for one of the world’s most purposeful beauty brands, setting the strategic direction for how data and insight inform, elevate, and prove the value of the studio's work across 15 markets.
From measurement architecture to executive-level reporting, from team development to tech stack strategy, your accountability isbroadand your influence is direct.You’llwork alongside the Studio Director and senior clients at Dove, shaping how the brand understands its social performance and where it invests next.You’lllead a team of analysts, building theircapabilityand embedding a culture of insight-led thinking across every discipline in the studio.
Success looks like this: a studio where data informs every brief, a client team that trusts insight to guide strategy, and an analytics function that isrecognised— internally and by Dove — as a genuine source of competitive advantage.
Strategic Direction and Analytical Leadership
- Set the analytical vision and measurement strategy for Dove's social operation across organic, paid, influencer, UGC, and emerging content formats — ensuring insight is embedded at every stage of the creative and strategic process, not just at the review
- Define what good measurement looks like across the studio,establishingframeworks, standards, and methodologies that deliver consistent, actionable intelligence across 15 markets
- Translate social performance data, audiencebehaviour, and cultural signals into clear strategic recommendations that shape content strategy, channel investment, and campaign direction
- Lead competitive and category intelligence for beauty and personal care,identifyingwhere Dove leads, where gaps exist, and where the next opportunity lies
Team Leadership and Development
- Lead, develop, andretaina team of analysts, creating clear career pathways, settinghigh standards, and coaching the team to deliver exceptional insight at pace
- Foster a culture of analyticalrigour, curiosity, and continuous improvement across the studio — not just within the data team but across social, strategy, and creative disciplines
- Proactivelyorganiselearning sessions, industry briefings, and capability-buildingprogrammesthat keep the team at the forefront of social measurement, AI-assisted analytics, and platform evolution
Client Partnership and Senior Stakeholder Engagement
- Own the senior data and insight relationship with the Dove brand team, becoming a trusted strategic partner and the go-to authority on social performance and measurement
- Present analytics strategy, campaign post-mortems, and forward-looking recommendations to senior Dove stakeholders and divisional leadership, distilling complex data into compelling narratives that drive decisions
- Shape the measurement agenda with clients — proactively proposingnew approaches, challenging assumptions, and ensuring the studio's analytical output reflects the sophistication of the brand's ambitions
Measurement Innovation and Technology
- Own the studio's analytics and social intelligence tech stack, leading supplierrelationshipsand platform partnerships to ensure the team has access to the right tools — and uses them to their full potential
- Identify, evaluate, and implement emerging measurement methodologies, including AI-driven and agentic automated reporting solutions, that improve the speed, depth, and commercial relevance of insight
- Build scalable measurement architectures that aggregate data across sources — platform-native analytics, third-party tools (Brandwatch, Sprinklr,Talkwalker, Meltwater, and others), paid social platforms, and brand tracking — into integrated, actionable performance views
- Develop tailored measurement approaches for different content types, creator partnerships, and campaign formats, ensuring the studio can clearly and crediblydemonstratethe value of its output to clients
Commercial Accountability
- Manage the analytics function budget, overseeing tool investments, supplier contracts, and resource allocation across the team
- Contribute to studio commercial planning, supporting the Studio Director with data-informed perspectives on capability investment, resource decisions, and growth opportunities
- Identifywhere data and insight capabilities can support new business development and expanded scope within Dove and across the wider U-Studio network
What you need to be great in this role
- A proventrack recordleading analytics or data insight functions within a social-specialist, in-house studio, or integrated agency environment — with demonstrable impact on both the quality of the work and the strength of client relationships
- Expert knowledge of social measurement across organic, paid, influencer, and UGC — with the ability to build integrated views of performance that connect activity to meaningful brand and business outcomes
- Experience leading, developing, andretaininganalytics teams, with the ability to sethigh standards, build capability, and create a culture of insight-led thinking
- Deep familiarity with the social analytics and listening technology landscape — including platforms such asBrandwatch, Sprinklr,Talkwalker, Meltwater, and Dash — and confidence leading supplier relationships and platform strategy
- Strong datavisualisationand storytelling skills, with the ability to present complex analysis clearly and compellingly to senior clients and executive stakeholders
- A strategic mindset: able to connect social performance data to broader brand strategy, cultural context, and commercial objectives
- Confidenceoperatingas a senior client partner — presenting at a senior level, shaping the measurement agenda, and building lasting trust with brand teams
- Experience managing budgets, supplier contracts, and technology investments within an analytics or data function
- Professionalproficiencyin English;additionallanguages are a plus
- Experience in beauty, personal care, wellness, or FMCG is a strong plus
Our values shape everything we do
Be Imaginative to push the boundaries of what’s possible
Be always learningand listening to understand
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission,embedding sustainability into every department and through every stage of the project lifecycle.
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