Together, WE enable individuals to look, feel, and be their true selves.
Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders. For additional information about the Wella
Role Purpose / Summary
This Director is the technical, hands‑on execution lead for the Professional (Salon) business across Wella and ghd. The leader stands up and runs cross‑functional growth squads, lands lighthouse use cases, operationalizes experimentation (A/B, MVT, incrementality), and scales platform capabilities (CDP, personalization, CRM, retail media, commerce, content/GenAI) to deliver measurable revenue, conversion, retention, and LTV gains across regions. The role ensures privacy‑by‑design and alignment with enterprise governance (Growth Council, Architecture Review Board, Experimentation Guild) while turning Pro commercial goals into shipped journeys, features, and continuous performance improvement.
Key Responsibilities
1) Launch & Run Pro Growth Squads
- Stand up and operationalize Salon Pro Enablement and adjacent squads (Acquisition & Media, CRM & Loyalty, eCommerce Growth, Content & Creator, Innovation) with clear OKRs tied to CMO/CFO revenue outcomes; staff squads across Product, Eng, DS/ML, UXR, and Marketing/Commercial.
- Deliver and scale lighthouse journeys for Pro (e.g., salon education‑to‑purchase, distributor integrations, booking/education) and DTC/eRetail conversion packs; drive week‑over‑week performance improvements.
- Embed A/B, MVT, incrementality testing and causal measurement across media, CRM, content, pricing/promo; partner with Measurement and Data & AI to implement standardized MMM/MTA and readouts that guide budget shifts.
4) Activate Platform Capabilities for Pro
- Build with platform owners to deploy CDP, journeys, personalization, server‑side tagging, attribution, commerce UX optimization, retail media enablement, and the GenAI content factory for Pro brands/markets; ensure markets configure not rebuild.
5) Regionalization & Field Enablement
- Translate global capabilities into regional execution for Wella/ghd Pro—partner with markets to localize journeys, content, offers, and salon programs within global guardrails and shared platforms.
- Execute the near‑term plan: server‑side tagging, consent hardening, experimentation launch, CDP quick wins (high‑intent triggers), CRO pack and CRM uplift; progress to industrialized MMM/incrementality and retail media tech rollout.
- Represent Pro needs in the Growth Council, ARB, Experimentation Guild; enforce privacy/consent, brand safety, AI guardrails, and security standards across all shipped work.
8) ghd Alignment & KPI Rigor
- Integrate with ghd delivery/ops and data roadmaps; align on KPI frameworks, MTTD/MTTR, release quality, and analytics modernization to ensure consistent measurement and performance across Wella + ghd.
Experience & Background
- 8+ years in growth engineering, marketing technology, or digital product roles with direct ownership of experimentation, analytics, and commerce/CRM capabilities for complex omnichannel businesses.
- Demonstrated success leading hands‑on squads to ship measurable outcomes across eCommerce/eRetail ecosystems.
- Proven integration with Data & AI platforms (lakehouse, MLOps, feature stores) and MarTech stacks (CDP, journey orchestration, consent/tagging), with privacy‑by‑design track record.
Technical Skills (Hands‑On)
- Experimentation platforms (feature flags, A/B/MVT, holdouts), analytics/attribution (MMM/MTA), and server‑side tagging; proficiency in SQL/Python or equivalent for analysis and prototyping.
- Commerce & CRM stack knowhow (DTC storefronts, promo/offer engines, subscriptions, loyalty) and CDP/personalization activation.
- Content/GenAI factory workflows, DAM/PIM, dynamic creative optimization, and performance feedback loops.
Leadership & Ways of Working
- Player/coach who rolls up sleeves—able to spec, prototype, test, and ship while scaling team capability.
- Strong backlog/OKR discipline, with comfort presenting in governance forums and QBRs; able to influence budget shifts using measured ROI..
Success Measures
- Revenue & Growth: CVR uplift, CRM revenue/LTV, ROAS for retail media, and salon program sell‑through; quarterly readouts suitable for CFO‑grade decisioning.
- Experimentation: Volume, cadence, and win‑rate of A/B/MVT; % budget influenced by incrementality/MMM‑based evidence.
- Platform Adoption & Quality: Activated journeys/audiences, server‑side tagging coverage, performance KPIs (TTFB, CLS, LCP), uptime and SLA adherence.
- Regional Scale: % of markets live on global capabilities with configure‑don’t‑rebuild compliance.
- Governance & Compliance: Evidence of ARB/Growth Council decisions landed; privacy, consent, and AI guardrail adherence.
The Wella Company wants to meet the aims and commitments set out in its equality policy. This includes not discriminating under the Equality Act 2010 and building an accurate picture of the make-up of the workforce in encouraging equality and diversity.
We offer equal employment opportunity to qualified individuals without regard to race, religion or belief, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital or civil partnership, pregnancy and maternity, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs
We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.
English – Please click on this link to review the Notification of Equal Opportunity Rights poster
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