WPP is the trusted growth partner for the world’s leading brands. We unite cutting‑edge media intelligence and data solutions, world‑class creativity, next‑generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
This is a rare opportunity for a visionary leader to help define and build a critical part of our global marketing transformation engine. As Head of Agentic AI at VML MAP, WPP's global center of excellence for CRM, loyalty, and personalization, you will lead the charge in translating agentic AI from experimental technology into scaled, outcome‑based transformation for some of the world's most admired brands. This is not a research role or an internal innovation title. You will work directly with CMOs, COOs, and CIOs at enterprise clients, architecting multi‑agent systems that redesign how marketing, data, and operations work, with humans in the loop and measurable business outcomes at the center. You will have the backing of VML's global network, WPP Open's platform capabilities, and a senior leadership team committed to redefining an industry. If you want to build something genuinely transformative and you're ready to do it at scale, this is the role.
What will your day look like?
- Shaping Executive‑Level Strategy & Vision: Directly engaging with C‑suite clients (CMOs, COOs, CIOs) to co‑create their long‑term marketing, data, and operations strategies, positioning agentic AI as the core driver of their future transformation.
- Orchestrating Global AI Transformation Programs: Defining the strategic roadmap and overseeing the execution of multi‑million dollar, multi‑year agentic AI programs, ensuring alignment across client organizations and VML's global network to deliver measurable, industry‑redefining outcomes.
- Building & Nurturing Strategic Partnerships: Forging deep relationships with key stakeholders across WPP Open and VML's global ecosystem to unlock cutting‑edge capabilities and secure the necessary resources and intellectual capital to deliver groundbreaking client solutions.
- Defining and Validating Outcome Frameworks: Establishing robust frameworks for measuring the transformative business impact of agentic AI deployments, continually refining strategic approaches based on high‑level performance data and market intelligence to ensure continuous value creation.
- Pioneering the Future of Agentic AI: Acting as a leading voice and architect in the field, influencing industry discourse, identifying emergent opportunities for applying agentic AI at scale, and continually pushing the boundaries of what's possible for some of the world's most admired brands.
What do you bring to the table?
- Visionary Leadership: Proven track record in leading, scaling, and inspiring high‑performing AI/ML teams, ideally within a global or client‑facing consultancy environment.
- Deep Agentic AI Expertise: Extensive hands‑on experience and a profound understanding of agentic AI systems, multi‑agent frameworks, large language models (LLMs), and related tooling (e.g., LangChain, AutoGen, CrewAI). You understand the nuances of orchestrating autonomous agents to achieve complex goals.
- Exceptional Client Acumen: A natural ability to engage with, influence, and build strong relationships with senior‑level global clients. You can expertly translate complex technical concepts into clear business value propositions and drive strategic conversations.
- Strategic & Commercial Mindset: Demonstrated capability to identify, architect, and deliver agentic AI solutions that generate tangible business outcomes, competitive advantage, and significant ROI for clients.
- Technical Authority: A robust technical background to guide sophisticated development efforts and uphold best practices across our multi‑agent workflow implementations.
- Innovation Driver: A fervent passion for staying at the absolute forefront of AI research, actively evaluating emerging technologies, and pushing the boundaries to develop proprietary agentic IP and methodologies.
- Global Collaboration & Influence: Experience navigating diverse international business cultures, collaborating effectively with global teams, and influencing strategic direction across multiple markets. You will also be adept at working with and leveraging the wider VML and WPP network to drive integrated solutions and opportunities.
- Team Builder & Mentor: A commitment to attracting, developing, and retaining top‑tier AI talent, fostering a culture of innovation, continuous learning, and technical excellence within your team.
- Problem‑Solving Prowess: A pragmatic, results‑oriented approach to tackling complex, real‑world business challenges with innovative and scalable agentic AI solutions.
A leader in personalized customer experiences
VML MAP is a world‑leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper‑personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer‑centric. Together, we are 1000+ technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.
A global network
We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.
WPP (VML MAP) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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