Overview
Imagine catching criminals before they strike—that’s exactly what Napier’s AI-powered platform does! By analysing transactions and customers in real time, Napier AI’s technology empowers financial institutions to spot suspicious activity, like money laundering, and stops it in its tracks.
Description Napier AI’s technology works like a digital detective, combining AI with smart analytics to outthink criminals and protect people’s money from becoming criminal proceeds. It’s not just about stopping crime—it’s about making the financial world safer and more trustworthy for everyone. Collaboration, innovation and wonderful people are just some of the reasons to bring your career to Napier. Our culture is shaped by our core values that promote equality, creativity, and opportunity in everything we do.
Role overview
Overview of the role: The Head of Content & Comms owns the Napier AI content strategy, editorial calendar, customer case studies, and brand voice. This role drives pipeline growth through attributable content performance across all stages of GTM campaigns. Sitting within our central marketing team, we are seeking a highly collaborative individual with domain knowledge and a passion for financial crime compliance. As the guardian of our story and tone of voice, enthusiasm for marketing communication practices and exceptional communication skills is a must. This is a great opportunity for a content practitioner to establish and grow a content strategy, working alongside the wider marketing team to be highly data-driven in measuring the effectiveness of the content delivered.
About you
We are looking for a content strategist who combines strong editorial judgment with understanding of content performance and optimisation across all channels, including new agentic search. You should have proven use of AI to support the production of content and messaging tests to drive efficiency in the role whilst remaining 100% in control of the output. You understand how enterprise buyers think, can extract compelling stories from customer conversations, and know how to create differentiated positioning pieces that address buyer problems. You will need to showcase how you can create content that cuts through for earned share of voice. You are comfortable managing external PR, design, and digital search agencies. You are comfortable working across product, sales, and data science teams to create authoritative, differentiated thought leadership.
Your day to day
- Develop a content strategy and editorial calendar of time-bound deliverables that integrate into marketing and sales campaigns.
- Work with Product, Technology, and Commercial teams to create and maintain content for thought leadership, press releases, customer advocacy, sales enablement, nurture campaigns, presentations and speaking engagements.
- Meet KPIs on content effectiveness and contribute towards departmental goals for pipeline and revenue impact.
- Manage SEO and AEO content programme with digital agency to improve rankings on brand terms and keywords.
- Build and own customer case studies. Create customer advocates and related content to be used throughout the GTM function. Be comfortable working through clients’ legal frameworks to maximise the potential use of case studies, quotes and reference points.
- Manage the PR agency (day-to-day relationship) to ensure a consistent, authority-building media presence that supports SEO and AEO and maximises the reach of our content.
- Proactively identify content ideas (potentially alongside the PR agency) and build business cases to challenge the wider business to support the initiatives.
- Direct PR agency on which stories to pitch, which journalists to target, and how to amplify news and thought leadership for maximum earned media coverage.
- Position the Napier AI narrative consistently across all content.
- Work closely with the marketing team to support the development of targeted campaigns. Ingest guidance from Product Marketing on audience and positioning and turn it into content that can be actioned into live demand generation, ABM, and nurture campaigns.
- Lead creation and amplification of the Napier AI / AML Index, including working with Data Science to analyse the model and define messaging. Own the editorial calendar to ensure Index data generates 12 months of sustained content.
- Own the awards programme, ensuring KPIs are hit for company, culture, product, and customer awards that recognise company leadership and results, and drive brand reputation.
- Define and own the use of internal AI to create a content management and sales enablement system.
Knowledge/experience
- Proven track record delivering impact through content in B2B content roles.
- Demonstrable experience of building local requirements into content plans.
- Independent content production for B2B fintech, regtech, or financial crime compliance teams. Experience producing whitepapers, research reports, and named enterprise case studies with quantified outcomes that demonstrate real-world impact. Must be able to create content from scratch with strong editorial judgment, not only copywriting.
- Outstanding communication skills with an editorial, authority-building tone suited to enterprise compliance buyers (Heads of Financial Crime, MLROs and CTOs).
- Ability to understand the buying personas of Napier and produce engaging content that aligns with their business and personal drivers.
- Experience working with internal Subject Matter Experts including Product Management, Data Science, Technology and Platform to develop accurate and detailed technology content.
- Experience working directly with enterprise customers in financial services to develop named case studies, customer quotes, and advocacy content. Proven experience developing and implementing a content strategy with commercially aligned results, including editorial calendars, content-to-pipeline attribution, and measurable impact on demand generation.
- Experience managing PR agencies to amplify brand voice and secure media coverage. Comfortable directing agency activity, briefing journalists, and coordinating earned media campaigns.
- Experience in budgeting and financial management of marketing programmes.
- Experience turning proprietary research and market data into sustained content programmes across multiple formats and channels.
- Nice to have: Experience in creating content for Compliance and specifically AML personas.
Skills
- Strong AI skills and understanding to support research, content optimisation, agentic search rankings, and internal content management. SEO/AEO in content planning and production.
- Marketing automation systems, ideally HubSpot for content reporting.
- Experience navigating enterprise customer approvals to produce named, publishable case studies not just anonymised references.
- Comfortable operating with agility in a scale-up where day-to-day activities are fluid and the scope of work can adjust.
Why Napier?
- Comprehensive private healthcare through AXA covering optical, audio & dental.
- 25 days of annual leave + bank holidays + your birthday and a wellness day
- Dedicated pension plan through Aviva.
- Life Insurance 4x your annual salary.
- Enhanced Maternity & Paternity leave.
- Income protections policy.
- Work from anywhere for up to 1 month.
- Access to our employee wellbeing programme.
- Gym membership discounts.
- Flexibility in work schedules and locations, ensuring a work-life balance. This role can be fulfilled either with a hybrid approach or fully in-office – depending on your preference.
- An open and flexible culture that allows you to work in the best way for you.
Please note applicants must have the right to work in the United Kingdom. We are unable to offer sponsorship or take over sponsorship of employment visas at this time.
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