Country Manager – Belgium (Hybrid- 2 days Biggleswade)

Company: Jordans Cereals
Apply for the Country Manager – Belgium (Hybrid- 2 days Biggleswade)
Location: Jordans
Job Description:

At Jordans Cereals, we never settle for bland. For over 50 years, we’ve been crafting wholesome, tasty and healthier cereals that bring nature’s best to breakfast tables around the world. As pioneers in cereals, we’ve always pushed boundaries – combining curiosity, bold thinking and natural ingredients to stay ahead and inspire the category.

Proud to be part of Associated British Foods (ABF), we pair the strength of a global group with the agility of a forward-thinking brand. Jordans is more than cereals – it’s a place to grow your career. Curiosity is our secret ingredient. We think differently, act bravely and collaborate with energy and openness to bring out the best in each other.

Together we pioneer innovation, build distinctive brands beyond the bowl, and own our impact on people and planet. Your next opportunity could be just one click away.

Overview of Role

We’re looking for a commercially driven leader to take full ownership of the Belgian market. In this strategic role, you’ll act as the voice of Belgium within the business, using insight, relationships and clear commercial direction to drive ambitious growth in volume, distribution and profitability. You’ll build strong customer partnerships, lead market strategies, and deliver results with full P&L accountability.

Key Accountabilities

  • Lead the Belgian commercial strategy to grow sales, distribution and profitability.
  • Build strong relationships with key grocery retailers; lead compelling customer meetings and joint business plans.
  • Own the market P&L, ensuring delivery of financial targets.
  • Shape pricing, promotions and in-store activation with cross-functional teams.
  • Use market and category insight to build clear, data-led growth plans.
  • Optimise promotional investment and track performance against customer targets.
  • Ensure best-in-class execution across promotions, NPD launches and distribution expansion.
  • Manage third-party field sales partners to drive store visibility and results.
  • Deliver accurate demand forecasts and provide clear business updates.

The Right Person

  • A proactive, curious and ownership-driven approach.
  • Strong commercial experience, including P&L accountability.
  • Excellent relationship-building and influencing skills.
  • Experience working with grocery retailers (Belgian market experience ideal).
  • At least 3 years in a commercial/sales role with strong progression.
  • Sharp commercial judgement and cultural awareness.
  • Fluency in French (essential).

What’s In It For You

  • Competitive salary
  • Bonus up to 25%
  • Car allowance
  • Private BUPA healthcare plus Health Cash Plan.
  • Pension- Employer contributions up to 10%
  • Flexible & hybrid working
  • High-impact role with full ownership of a priority market
  • Opportunity to shape and grow an international brand
  • Strong progression and development opportunities – part of ABF Group employing 128,000 people globally.

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Posted: April 17th, 2026