The SEO site manager is responsible for strategy, performance and execution of SEO for Frasers Groups sports brands. Managing an SEO executive and reporting into the SEO Lead, with support from external partners (Botify, Pi-datametrics), you will be responsible for managing the website and increasing organic traffic and revenue by way of information architecture improvements, content management, and SEO techniques. You will be data-driven and performance minded, ensuring projects are prioritised accordingly and optimised to meet KPIs.,
- SEO performance - owning, driving and optimising performance on Sports Direct
- Delivering the SEO strategy- Work with the SEO Lead to develop the sites SEO roadmap and strategy
- Carry out keyword research and manage site technical issues to support SEO roadmap
- Team management - line management of SEO Executives
- Reporting and KPIs - monitor and improve the sites KPIs and revenue targets
- Insight and opportunity analysis - highlight opportunities and developments across the channel
- PR Campaigns - work with the SEO Lead to delivery SEO link building campaigns
- Best practice - stay abreast of and contribute to wider industry developments
- Share initiatives, best practices and results.
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