Business Director – Consumer PR
Department: Consumer PR
Location: London
Contract Type: Maternity Cover 12‑Month Fixed Term Contract
Job Type: Full Time – Hybrid Working
Reporting to: Managing Partner
Role Overview
As the Business Director on the European and Global FMCG portfolio business within Consumer PR, you will lead client partnership, strategic counsel and integrated delivery across the portfolio. This role sits at the intersection of earned‑first thinking, culture‑led marketing and integrated agency delivery, ensuring PR, social, influence and advertising work together to create impact at scale across diverse markets.
Key Responsibilities
- Act as the senior day‑to‑day client lead for European and Global teams, building trusted, long‑term partnerships.
- Provide strategic counsel across brand, reputation, partnerships and cultural activation.
- Lead complex, multi‑market stakeholder management across global, regional and local teams.
- Ensure the FMCG Brand has consistent, senior‑level leadership fully embedded in the brand business.
- Lead the creation of global and European communications toolkits, frameworks and playbooks that balance global brand consistency with local market nuance.
- Embed earned‑first thinking into all toolkits.
- Partner closely with creative and strategy leads to shape culturally relevant, insight‑led ideas.
- Oversee market engagement across Europe and priority global territories, acting as a central connector between the brand’s global teams and local markets.
- Ensure clients are consistently informed on market trends, cultural shifts, competitor activity and emerging opportunities.
- Champion local market insight, ensuring work is adaptable, relevant and executable across diverse regions.
- Lead the communications strategy and delivery for global brand moments and events, ensuring alignment across markets.
- Play a central role in developing and activating brand partnerships, embedding them seamlessly into toolkits and campaign narratives.
- Work with market and agency leads to bring partnerships to life in locally relevant, culturally resonant ways.
- Directly manage a London‑based team, working alongside creative and strategy leadership.
- Foster a collaborative, high‑performance team culture grounded in integration and shared ownership.
Key Leadership Competencies
- Proven experience in global and/or European leadership roles, ideally within FMCG or large‑scale consumer brands.
- Exceptional stakeholder management skills – relationship‑driven and capable of navigating complexity.
- Strong understanding of how global brands operate across markets, with sensitivity to cultural and market nuance.
- Demonstrated experience working in integrated agency environments across PR, advertising, social and influence.
- Passion for culture‑led, earned‑first marketing and its role in driving brand relevance and business impact.
- Commercially astute, strategically minded and comfortable operating at senior client level.
- Interest and affinity for drinks brands and the wider FMCG landscape.
- Excellent communication, collaboration and mentorship skills.
- Strong organisational and resource management abilities – including P&L oversight and forecasting.
- High‑level accountability – owning commercial and creative performance and reporting to executive leadership.
- Strategic decision‑making and problem‑solving skills at senior level.
- Talent development focus – building career pathways and a high‑performing team.
- Commitment to Ogilvy values – embedding them throughout the practice.
Personal Qualities
- Extensive senior leadership experience (Senior Account Director or Business Director) within a top‑tier agency.
- Strategic yet pragmatic mindset.
- Culturally curious and globally minded.
- Confident, collaborative and calm under pressure.
- Energy for complexity, scale and partnership‑driven work.
- Track record of P&L ownership and delivering significant, year‑on‑year business growth.
- Success in leading and winning multi‑million‑pound new business pitches.
- Speaks to setting a clear, forward‑looking path for the business.
- Outstanding commercial acumen and sophisticated negotiation skills.
- Strategic visionary with foresight of market trends.
Benefits and Support
- 25 days annual leave + 1 Volunteer Day
- Bupa Healthcare
- Enhanced Maternity, Adoption and Shared Parental Leave
- Flexible Working Model with core working hours: 10am – 4pm
- 1.5:1 Matching Pension Structure
- Wellbeing and Health: up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests.
- Season Ticket Loan and Cycle to Work Scheme
- Life Assurance
Ogilvy is an equal‑opportunity employer and considers applicants for all positions without discrimination. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
If you need assistance seeking a job opportunity or require reasonable accommodation for the application process, please contact us at accommodations@ogilvy.com. This contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.
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