ABOUT THE ROLE
We're looking for a Senior Product Marketing Manager at Tungsten Automation to serve as the subject-matter expert on the intelligent automation market, the buyer journey, and the challenges our customers and their key personas face. You will define our perspective on the market and our go-to-market strategy, position offerings effectively, and deliver compelling and differentiated messages in multiple formats across multiple channels so they resonate with customers and drive demand. You are a smart, creative marketer whose strong blend of strategic marketing expertise and technical knowledge enables you to be the voice and face of our offerings. You are a proactive, influential, strategic leader who drives cross‑functional efforts to meet business objectives.
WHAT YOU'LL DO
- Business Leadership – manage solution areas with P&L ownership mentality. Take a proactive approach to driving business results through strategic marketing initiatives
- Messaging and Positioning – differentiate your product/solution, create compelling customer value with clear, concise content that resonates with target personas
- Thought Leadership – as a storyteller, describe in customer language value propositions and business outcomes across internal and external audiences
- Collaboration – work with the global demand generation, field marketing, strategy, and broader teams to align on go‑to‑market execution
- Evangelism – serve as the spokesperson for our offerings and evangelize internally and externally with customers, partners, analysts, and media
- Competitive Intelligence – understand competition and market to build winning competitive positioning and strategies
- Customer Advocate – understand customer needs, pain points, and opportunities, and reflect those in marketing programs and product direction
- Collateral Creation – develop product and sales presentations, webinars, videos, blogs, etc.
- Sales Enablement – support selling efforts with the latest tools, messaging, and assets that resonate with buyers and accelerate deal cycles
- Program Management – juggle multiple projects, meet deadlines, deliver results; understand data and analytics to inform decisions
- Selling – your ideas and strategy
- Utilize AI‑enabled tools (e.g., chatbots, content creation, competitive intelligence) to improve efficiency, accuracy, and streamline routine tasks while following company AI governance and data privacy standards
- Create new programs and campaigns, including emails, landing pages, and nurture programs that drive pipeline and conversion
- Drive day‑to‑day tactical execution and ensure deliverables and quality standards are met, proactively managing timelines and stakeholders
- Develop user personas and segmentations to deliver messages to the right audiences
- Proactively identify opportunities for program and process improvements
- Build a consistent feedback loop for continuous improvement of pipeline generation, high conversion rates, and revenue acceleration
- Assess and formulate strategy based on campaign performance
ABOUT OUR PLATFORM
Tungsten Automation's Intelligent Automation software platform helps organizations transform information‑intensive business processes, reduce manual work and errors, minimize costs, and improve customer engagement. We combine Generative AI, Knowledge Management, Intelligent Document Processing, Process Orchestration, mobility and engagement, and analytics to ease implementations and deliver dramatic results that mitigate compliance risk and increase competitiveness, growth, and profitability—particularly crucial for highly regulated industries facing complex compliance requirements. No other software vendor offers a platform of complementary technologies integrated into a scalable, manageable software platform, positioning us to grow and dominate the process automation space.
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