ROLE DESCRIPTION
As Digital Marketing Executive, you will develop, enhance and run the digital marketing engine ensuring every campaign is targeted, datadriven and seamlessly executed. You will manage CRM workflows, SEO/SEM activity, analytics, and AIenabled content operations to support measurable pipeline growth. Working closely with the Senior Partner and other leaders in the business, you’ll optimise digital touchpoints, uphold brand and content standards, and provide insight that helps shape effective origination and marketing strategy. This role suits someone who is digitally savvy, analytical, commercially aware, proactive, and excited to blend creativity with technology to elevate our marketing performance.
ACCOUNTABILITIES & RESPONSIBILITIES
i) CRM Maintenance
- Build and manage dynamic customer segments in Dynamics 365 Marketing.
- Design, manage and optimise real time and dynamic customer journeys, nurture workflows, and leadscoring models.
- Run A/B tests, monitor performance, and ensure data compliance across all activity.
- Execute digital campaigns endtoend: setup, QA, launch, optimisation, reporting and automated follow up actions.
- Collaborate with our Deal Origination team to ensure supporting email and other digital campaigns align with target sectors, personas, and strategic priorities.
- Ensure consistent tagging, measurement frameworks, and data hygiene across all initiatives
- Maintain email deliverability, domain reputation, and compliance with GDPR and email marketing best practice.
- Support contact enrichment and data quality improvements across Dynamics.
ii) SEO, SEM & Analytics
- Own keyword strategy, page optimisation, technical hygiene, and search performance reporting.
- Manage paid activity (SEM/PPC), focusing on CPAs, CPLs, and multitouch attribution to revenue.
- Maintain dashboards for traffic, engagement, conversions and campaign ROI, using GA4, Power BI and SEO tools.
- Oversee and advise on the development of our strategy in light of AI driven changes to search activity.
- Conduct competitor analysis and identify emerging search/market opportunities.
iii) Content Creation & Control
- Publish, update and QA all digital content across the website, ensuring consistency with brand, style, and compliance requirements.
- Create visually appealing digital assets with brand guidelines to support expert content leveraging AI to delivery low-cost, high-quality asset libraries.
- Manage video production, editing and publishing across web, email and social.
- Support social content scheduling and governance, ensuring all posts meet standards and ethical guidelines.
- Coordinate and manage content workflows, production calendars, and quality control.
- Ensure all digital content meets accessibility requirements (WCAG basics).
- Maintain reporting cadences and ensure insights are translated into actions for partners and origination.
- Identify bottlenecks in the digital marketing engine and propose automation improvements.
- Work with external agencies or freelancers when specialist input is required.
- Benchmark Shaw & Co’s digital performance against competitors.
KNOWLEDGE SKILLS AND EXPERIENCE
- Digital first individual with deep technical experience in a wide range Marketing Tech that can bring not only ideas but the ability to implement them in an agile manner.
- Experience managing Dynamics 365 including, contact management, website integrations, segments, and automated journeys.
- Strong understanding of digital marketing fundamentals — SEO, PPC, analytics, conversion optimisation.
- Ability to analyse data from GA4, CRM dashboards, and paid channels to derive practical insights.
- Good copywriting and/or content editing skills, with strong attention to detail.
- A creative flair with an ability to create visually appealing brand assets with the firms’ brand guidelines.
- Familiarity with managing website content (CMS experience, e.g., WordPress, Umbraco, Webflow, etc.).
- Strong organisational and projectmanagement skills.
- Comfortable working with senior stakeholders and balancing multiple priorities.
- A proactive, commercially aware mindset with an interest in improving processes and performance.
- Experience with Dynamics 365 Marketing specifically.
- Working knowledge of PPC platforms (Google Ads, LinkedIn Ads) including optimisation for CPL/CPA.
- Experience with AI tools for content and brand asset creation, research or automation (Copilot, ChatGPT, Gemini, etc.).
- Ability to build dashboards or reports in Power BI.
- Experience with Webflow specifically.
- Understanding of multitouch attribution models and B2B funnel analytics.
- SEO certification or demonstrable training (HubSpot, Google, Semrush, Yoast, etc.).
- Experience in professional services, B2B marketing, or a pipelinedriven commercial environment.
- Experience managing agencies or external contractors.
- Knowledge of data governance, tagging structures and UTM best practices.
REWARD
- Basic salary: £35,000 pa (potentially increased for an exceptional candidate)
- Equity Incentive through company EMI scheme.
- Private Health Cover (you and family).
- Death in Service, Income Protection.
LOCATION
- Bristol (central).
- Hybrid option working up to 2 days per week from home/alternative location with line manager approval.
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