Global Continence Care Customer Experience Marketing Manager - Winnersh
Date: Mar 4, 2026
Location(s): Winnersh, GB, RG41 5TS
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Location: Winnersh
Department: Marketing
Role Purpose:
To strengthen Hollister’s position in the global urology market by developing and executing customer-centric strategies that engage and influence urology clinicians and end users. This role bridges insights, marketing activation, and customer experience to ensure that Hollister’s brands resonate with decision-makers and drive adoption of our IC portfolio.
Key Responsibilities
Customer Engagement & Segmentation
- Develop and refine segmentation of urology clinicians (e.g. prescribers, influencers, decision-makers) and end users
- Build targeted engagement strategies and campaigns aligned to each segment’s drivers of adoption working closely with product brand leads/product managers
- Partner with global cross functional and local partners to adapt and deploy customer engagement frameworks
Value Proposition & Messaging
- Translate product and clinical evidence into compelling, customer-focused value propositions that resonate with HCPs and end users
- Ensure consistency of messaging across portfolio, while tailoring for clinician vs. end-user audiences
- Collaborate with Clinical Education Manager Urology to align education initiatives with marketing narratives
Campaign Development & Activation
- Lead development of global customer marketing campaigns (digital, congresses, peer-to-peer, sampling, etc)
- Create customer journeys for both HCPs and end users to support awareness, trial, and ongoing adoption
- Drive integration of digital tools, platforms, and content into customer engagement plans
Insights & Evidence Integration
- Partner with Market Research, R&D, and Clinical teams to bring customer insights into portfolio and pipeline strategy
- Identify gaps in current customer evidence and work with Clinical/Evidence teams to address them
- Translate insights into actionable recommendations for product managers / wider Urology team
- Work closely with Product Marketing (Infyna Chic & other brands) to ensure customer strategies complement brand strategies
- Partner with Clinical Education to coordinate education and promotional engagement with clinicians
- Support local country teams with toolkits, best practices, and campaign materials to scale execution
- Shape the customer voice in new product development and global launches – deep customer knowledge
- Ensure that pipeline positioning is built around clear customer needs and adoption levers
Essential Functions of the Role
- Ability to travel globally up to 30% to support cross-functional collaboration, market immersion, customer research, and product launch activities.
Work Experience Requirements
- 10+ years of marketing experience, preferably in the medical device or broader healthcare technology sector.
- Demonstrated experience leading medical device product launches.
Education Requirements
- Bachelor’s degree in business, healthcare, engineering, or a related technical discipline.
- MBA strongly preferred.
Specialized Skills and Technical Knowledge
- Proven relationship-building and communication capability across clinical, commercial, and technical teams.
- Deep understanding of medical device market dynamics, regulatory pathways, and clinical evidence requirements.
- Expertise in product launch planning and execution in regulated healthcare markets.
- Advanced analytical skills with strong competency in forecasting and financial modelling.
- Working knowledge of healthcare reimbursement systems and how policy influences commercial strategy.
- Experience leading cross-functional teams and influencing without direct authority.
- Experience developing integrated marketing plans and global campaigns preferred.
Local Specifications (English and Local Language)
- Fluent written and spoken English required.
- Additional languages are a plus to support global collaboration.
What We Offer
- The anticipated base salary range for this position is £68,750 - 108,000, depending on experience or other legitimate business factors
Company Car
- Group Personal Pension Scheme with 8.5% employer contribution
- Life Insurance Cover at x10 base salary
- Group Income Protection Scheme
- 25 days annual leave + Bank Holidays (pro-rated for part time Associates), with the option to buy/sell annual leave
- Comprehensive Employee Assistance Programme
- Enhanced Family Friendly policies
EOE Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
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