Senior Measurement Strategy Manager (Retail Media)
London (Hybrid) | Permanent
Our client is a market-leading organisation operating at the intersection of data, media, and commerce, with access to one of the most advanced first‑party data ecosystems in Europe.
They are entering a significant phase of growth within their retail media offering and are investing in building a best-in‑class measurement strategy function to support this.
The Opportunity
Join a newly formed, high‑impact team responsible for defining how measurement works across a complex, multi‑channel media ecosystem.
- Operate in a blank‑sheet environment - building frameworks from first principles
- Work at the intersection of product, data science, and commercial strategy
- Shape how new media propositions are measured, tested, and taken to market
- Influence both internal product roadmap and external partnerships
- Play a key role in scaling measurement across a rapidly evolving retail media landscape
Responsibilities
Strategic Ownership
- Define measurement frameworks across multiple channels (e.g. onsite, offsite, CRM, CTV, in‑store)
- Establish KPIs, success metrics, and testing approaches for new propositions
- Identify capability gaps and influence future measurement strategy
- Build a clear roadmap for how effectiveness is measured and scaled
Product & Proposition Alignment
- Partner with product and proposition teams to ensure all new solutions are measurable
- Translate commercial opportunities into measurement design and requirements
- Support go‑to‑market launches through structured testing and validation plans
- Ensure measurement is embedded into how products are positioned externally
- Design experimentation frameworks (e.g. incrementality testing, geo experiments, attribution approaches)
- Develop proof points, case studies, and thought leadership
- Identify cross‑campaign insights and trends to inform future strategy
- Explore new methodologies and approaches beyond traditional models
Partnerships & Ecosystem
- Identify and manage third‑party measurement partners to complement internal capabilities
- Evaluate where external solutions are required to fill measurement gaps
- Support integration of new partners into the broader measurement ecosystem
- Work cross‑functionally across product, data science, and commercial teams
- Act as the bridge between technical and business stakeholders
- Translate complex methodologies into clear, actionable insights
Your Profile
- 10–15 years’ experience in measurement, marketing effectiveness, or analytics strategy
- Strong understanding of media, retail media, or FMCG/CPG environments
- Experience developing measurement frameworks or experimentation strategies
- Ability to critique methodologies (e.g. incrementality, attribution, MMM)
- Commercially minded — able to connect measurement to business outcomes
- Comfortable operating in ambiguous, fast‑paced environments
- Experience working cross‑functionally with product or technical teams
Nice to have:
- Retail media or ecommerce experience
- Exposure to both brand and performance measurement
- Experience influencing product, propositions, or go‑to‑market strategy
What’s On Offer
- Opportunity to shape measurement strategy within a high‑growth, high‑impact environment
- Work on a complex, multi‑channel ecosystem with significant scale
- High autonomy and ownership in a builder‑style role
- Strong leadership support and visibility across the organisation
- Competitive package including bonus and additional benefits
- Hybrid working model (London‑based)
Pivotal is an equal opportunities employer. We encourage applications from all backgrounds.
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