TikTok Shop UK - Seller Incubation - Strategic Program Manager (Seller Growth, Fulfilment & Buy[...]

Responsibilities

The UK MAI (Merchant Acquisition and Incubation) team operates within the SMB pillar of TikTok E‑commerce, spearheading the acquisition and onboarding journey for new sellers. The team is responsible for UK TikTok Shop merchants and merchandise growth, aiming to onboard, incubate, educate merchants from scratch and drive their business success.

We are seeking a Senior Program Manager – Seller Growth, Fulfilment & Buyer Experience to design and execute scalable, data‑driven growth programs across the full seller lifecycle on TikTok Shop UK.

This role sits within the Seller Incubation / Mass Growth team and plays a critical role in accelerating seller maturity while safeguarding fulfilment quality, buyer experience, and marketplace compliance.

The ideal candidate combines strong analytical capability, program ownership, and cross‑functional leadership, using data as the foundation for every decision.

• Own data‑driven, full‑funnel seller growth programs from onboarding to maturity.
• Drive seller fulfilment and E2E lead time improvements, including dispatch SLA and delivery performance.
• Own and improve buyer experience and aftersales metrics (late dispatch rate, complaints, refunds, returns, NPS).
• Improve seller listing quality and IPR compliance through metrics‑led governance and scalable education.
• Build and use dashboards and analysis to track seller health, identify root causes, and guide decisions.
• Identify and accelerate high‑potential sellers through lifecycle‑based strategies and enablement.
• Partner cross‑functionally to deliver end‑to‑end program impact and act as a seller operations SME.

Qualifications

• Minimum Qualifications:
• • Bachelor’s degree in Business, Marketing, Communications, or a related field.
• • At least 1+ year of experience in e‑commerce operations, seller success, or commercial/operations roles in a fast‑paced digital environment.
• • Demonstrated experience in designing and executing operational or commercial programs from concept through implementation.
• • Hands‑on data analysis skills: SQL, advanced Excel/Sheets, and BI tools (Tableau, Looker, Power BI).
• • Solid understanding of e‑commerce fulfilment processes, including dispatch SLAs, delivery performance, and core buyer experience metrics.
• • Proven ability to use data and metrics to drive decisions, perform root‑cause analysis, and measure program impact.
• • Strong project management and cross‑functional collaboration skills, with the ability to influence without direct authority.
• • Results‑oriented mindset with the ability to thrive in fast‑paced, ambiguous, high‑growth environments.
• Preferred Qualifications:
• • Experience with TikTok Shop, content‑driven e‑commerce, or marketplace platforms, particularly in SMB or seller‑facing roles.
• • Hands‑on experience managing the seller lifecycle, from onboarding and incubation to maturity and scale.
• • Proven track record in fulfilment and E2E lead time optimization, including delivery experience improvements.
• • Familiarity with listing quality governance, intellectual property (IPR) compliance, or marketplace risk management, supported by data‑driven approaches.
• • Background in Program Management, Business Operations, or Strategy & Operations roles.

Important Note

This job posting is on behalf of a third‑party agency. This is a 6‑12 month temporary assignment managed by a third‑party agency, who will be your employer. While you may be assigned to work at TikTok, you will not be a TikTok employee. All contractual terms, including payroll and benefits, will be handled by a third‑party agency. By applying, you agree that the information provided in your application may be processed and retained by TikTok for recruitment purposes and shared with a third‑party agency in accordance with TikTok’s Applicant Privacy Notice https://lifeattiktok.com/legal/privacy.

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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