Riviera Travel have a fantastic opportunity for a highly skilled and motivated Senior E-Commerce Manager to drive commercial growth and be the champion of Ecommerce within the business.
As the Senior Ecommerce Manager you will own and grow the online commercial performance of the business by optimising the customer booking journey, driving digital revenue, and improving conversion, while balancing customer experience, brand, and operational needs.
Key Responsibilities:
Commercial Requirements
- Define and own the eCommerce strategy aligned to overall business and revenue goals.
- Drive online revenue growth, conversion rate, AOV, and direct bookings.
- Build and manage the eCommerce roadmap, prioritising initiatives based on commercial impact.
- Plan and deliver digital merchandising to maximise the opportunity of new product launches and offer led campaigns
- Have a strong understanding of travel product complexity (multi-departure dates, pricing rules, availability, ancillaries).
- Have experience of managing peak trading periods and promotional calendars (launches, sales, early booking offers).
Performance & Analytics
- Advanced ability to analyse and interpret data from tools such as:
- Google Analytics / GA4
- Heatmapping & session tools (Hotjar, Contentsquare, FullStory)
- Define and track KPIs (conversion rate, funnel drop-off, abandonment, revenue per visitor).
- Use data to identify friction points in the booking journey and prioritise fixes.
- Deliver clear performance reporting and insights to senior stakeholders.
Customer Experience & CRO
- Deep understanding of UX, CRO, and usability best practices.
- Ability to lead:
- A/B and multivariate testing
- Checkout and payment optimisation
- Experience improving complex booking flows (e.g. flights, cabins, excursions, extras).
- Strong customer-first mindset with experience incorporating:
- Review platforms (e.g. Trustpilot)
- Hands‑on experience with eCommerce platforms and CMS (e.g. bespoke platforms, Salesforce Commerce Cloud, Magento, headless setups).
- Strong understanding of:
- Booking engines
- Pricing & availability systems
- CRM integrations
- Ability to translate commercial requirements into clear technical briefs.
- Confident working with product, UX, engineering and third‑party vendors.
Skills, Experience & Qualifications
- Leadership experience in e-commerce trading and merchandising with a proven track record of delivering growth.
- Strong understanding of digital marketing principles and best practices
- Proficiency in web analytics tools such as Google Analytics or similar platforms.
- Excellent analytical skills and the ability to interpret data to inform decision‑making and strategy.
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross‑functional teams.
- Comfortable working in a fast‑paced environment and adapting quickly to changing tactical priorities.
- Strong understanding and ideally experience in all digital channels including email marketing, Paid media advertising, SEO, and social media marketing.
- Experience in the travel industry would be advantageous and is desirable
The salary for this role is up to £75,000 plus bonus and benefits. We operate hybrid working with 2-3 days per week in the office.
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