Slater and Gordon are a leading consumer law firm which provides a broad range of specialist legal and complementary services. We are undergoing a huge transformation across all areas of the business, with a focus on people and technology, and our mission is to give people easier access to our world class legal services.
We have an exciting opportunity for a Digital Optimization Manager to join our Marketing team in Manchester.
Reporting to the Head of Digital, this role has two goals:
- Increasing onsite conversion rate of qualified enquiries
- Building brand trust
The successful candidate will have excellent organisational skills, be highly driven and have a customer focussed mindset.
Key Responsibilities
- Own the performance of conversion funnels across the website.
- Translate client targets into site-level KPIs and quarterly roadmaps.
- Set the CRO strategy and manage CRO partners – currently one agency.
- Ensure correct use of behavioural analytics. We use Mouseflow but experience in alternative tools is acceptable.
- Ensure CRO processes and results are robust and data driven.
- Own the end-to-end online UX experience and be a key stakeholder in the omnichannel journey.
- Triage and resolve site issues.
- Engage with SEO, Content, Paid Media and Compliance teams to improve positive customer outcomes.
- Maintain documentation for web processes and tech stack.
The Perfect Candidate
- Highly organised and driven individual
- Ambitious
- Background in UX or CRO
- Experience managing agencies
- Experience working in a regulated environment
- Experience working in a professional services environment
- Balance of technical and creative skills
- Comfortable in a fast-paced environment
- Recent portfolio of winning tests
- Familiarity with GA4, Mouseflow, Powerbi
What We Offer In Return
We offer a hybrid working environment, alongside a competitive salary and benefits package including 25 days holiday allowance plus the option to purchase an extra 5 days, pension scheme, health cash plan, life assurance and income protection insurance. The opportunity to develop a rewarding and successful career with an award- winning law firm.
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