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What You’ll Do
In today's rapidly evolving commercial landscape, marketing has never been more strategic — or more technically complex. BCG is at a pivotal moment: transforming how we build and protect our brand, how we engage clients and talent, and how we leverage data, AI, and digital channels to drive commercial impact at scale. We are committed to becoming a benchmark for excellence in professional services— not just in what we say, but in how we show up, what we measure, and how we continuously innovate.
Realising this vision demands visionary leadership — someone who combines deep technical marketing expertise with the ability to drive cross-functional transformation, influence the most senior stakeholders, and translate strategic ambition into measurable outcomes.
As Technical Area Lead (TAL) for Marketing, you will be BCG’s foremost technical authority on marketing practice. You will define how the marketing function technically operates, set the standards and architecture for how marketing capability is built and delivered, and be the connective tissue between marketing strategy and technical execution across the firm, ensuring alignment across platforms, teams, and stakeholders.
You will lead with both breadth — spanning brand, digital, content, data, and communications — and depth, setting the technical direction that underpins every major marketing programme.
You will oversee key decisions — including short-term delivery trade-offs vs. long-term capability build, platform and vendor selection, and the establishment and regular review of tech performance health metrics. From a people-management perspective, you will lead marketing chapter leads and specialists, managing external vendor relationships where relevant. You will develop a close working relationship with the Marketing Portfolio to partner with them and ensure alignment between marketing capability and BCG’s commercial and brand priorities.
Among Your Responsibilities, You Will
In partnership with the Marketing Portfolio, create and deliver on the Marketing Portfolio’s vision, strategy, and outcomes
- Own key marketing products and platforms i.e. .COM, CMS, Marketing Engine to deliver on the BCG marketing strategy and execute against agreed direction.
- Continuously monitor and evaluate emerging trends in marketing, digital channels, AI-driven personalisation, and measurement to identify opportunities for BCG.
- Ensure that all marketing programmes and chapter initiatives are delivering on the portfolio’s commercial and marketing ambitions.
- Regularly assess the portfolio’s strategic approach against BCG’s global priorities and adjust in response to changing market conditions and technological innovation.
- Foster close collaboration between marketing, IT, data, and business functions to ensure marketing solutions are commercially aligned and technically sound. Act as a point of escalation when work spans multiple teams or systems, ensuring alignment and timely resolution of issues.
Ensure adherence to firm-wide standards while adapting them to meet the Marketing Portfolio’s needs
- Partner with enterprise architecture, data, legal, security, and brand governance teams to ensure all marketing activity complies with relevant standards, guidelines, and regulatory requirements (including data privacy and GDPR).
- Take a long-term view on platform consolidation, vendor management, and the effective leveraging of all marketing technology assets.
Coordinate and manage people, knowledge, and resources within the Marketing Portfolio
- Lead and mentor a chapter of deep technology specialists — fostering a culture where knowledge is shared freely and expertise is continuously developed.
- Coordinate extensively with agencies, technology vendors, and internal stakeholders — monitoring dependencies and maintaining a coherent marketing technology capability strategy.
- Step in where gaps exist between teams to ensure continuity, ownership, and progress.
Ensure progress of the marketing strategy through the right resourcing, planning, and talent development
- Take a long-term view on marketing competency resourcing — identifying and closing skill and capability gaps across the portfolio.
- Partner with the Marketing Portfolio Lead and relevant stakeholders to ensure the team has the capacity, talent, and tools needed to deliver new programmes at pace.
- Challenge the status quo, where appropriate, to accelerate progress towards BCG’s strategic marketing objectives.
Share best practices for how marketing processes are leveraged and how work gets done
- Establish technical marketing frameworks, capability roadmaps, and guardrails — regularly reviewing them to ensure they reflect best practice and scale effectively across BCG’s global marketing function.
- Manage marketing technology and platform change by staying ahead of relevant developments — including CRM, marketing automation, content platforms, analytics, and AI tools — and proactively analysing their impact on BCG’s marketing capability.
- Share relevant insights, innovations, and developments with chapter leads, campaign teams, and cross-functional partners.
- Work across functional portfolios to eliminate siloed approaches and create scale through shared platforms, data infrastructure, audience intelligence, and content architecture.
YOU’RE GOOD AT
- Thought leadership in marketing technology innovation and transformation, specifically across brand, digital, content, data, and communications.
- Staying on top of current marketing and technology capability while simultaneously anticipating what comes next — whether in AI-driven personalisation, content at scale, or audience intelligence.
- Proven track record of owning & deliver complex marketing technology products & programmes, preferably within professional services, B2B, or consulting environments.
- Partnering with the Marketing Portfolio Lead, commercial leaders, and enterprise architects to envision and deliver on the marketing capability roadmap.
- Translating business priorities into compelling, integrated marketing programmes — understanding objectively which approaches, platforms, and vendors are best suited to deliver against them.
- Leading both in-house marketing teams and agency/vendor relationships, troubleshooting issues across campaign delivery, digital experience, content production, and marketing technology.
- Prior knowledge of how to leverage Generative AI and LLMs for marketing use cases — including content, personalisation, and insight generation — is a strong advantage.
- Taking a long-term view on managing marketing technology, vendor relationships, and capability resourcing — including responding to large change initiatives and shifts in commercial demand.
- Overseeing marketing architecture, platform strategy, and tooling in coordination with IT and enterprise architecture, ensuring compliance with firm-wide standards and governance.
- Focusing on delivering agreed commercial outcomes and measurable value for BCG’s brand, client engagement, and talent attraction.
- Operating with a transparency mindset — communicating clearly and openly in all directions, including with the C-suite and senior Partners.
- Keeping ahead of your domain and the broader marketing, media, and technology landscape.
- Bringing a client- and audience-centred approach to your work; inspiring and motivating your team and stakeholders to think bolder.
- Committing to cross-functional collaboration — across marketing, IT, data, legal, and the business — to achieve the best outcomes for BCG.
- Experimenting with emerging channels and technologies — and translating that curiosity into practical capability for the portfolio.
- Trusting and empowering your teams to work autonomously while holding the bar for quality and strategic alignment.
- Building networks of influence across portfolios, senior leadership, and the global marketing community.
What You’ll Bring
- 10+ years of senior technical leadership experience within a complex, matrixed organisation — ideally in professional services, B2B, or consulting.
- A proven leadership track record: leading through influence, building long-term stakeholder relationships, and shaping strategic marketing visions, roadmaps, budgets, and priorities, including navigating ambiguity and driving alignment across multiple teams and stakeholders.
- Significant expertise in marketing-led technology transformation — spanning digital transformation, brand evolution, channel strategy, and the operationalisation of new marketing capabilities at scale, within complex, multi-team environments.
- Strong command of the marketing technology landscape — Flagship .com experience, CRM, marketing automation, analytics platforms, content management, and emerging AI-enabled tools, with the ability to connect and align these systems effectively.
- A working understanding of the commercial priorities, client engagement model, and go-to-market structures relevant to BCG’s business.
- Familiarity with agile methodologies and ways of working (Scrum, agile delivery, iterative campaign development) — able to apply a servant leadership mindset and provide direction within agile frameworks, particularly across multiple teams and dependencies.
Who You’ll Work With
- The BCG Marketing Leadership team and Chief Marketing Officer.
- The Technology leadership team and our enterprise architects to ensure the business is fit for the future.
- Your Marketing Portfolio chapter lead — setting their strategic direction, capability development, platform and tooling approach, and ensuring the delivery of best-in-class marketing programmes aligned with BCG’s commercial and brand priorities.
- The Marketing Portfolio Lead — your strategic counterpart — who will translate BCG’s business priorities into marketing programme requirements and act as the bridge to senior stakeholders.
- Portfolio and Technical Leaders in connected disciplines — including Client, Legal, Data, and Information Security.
Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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