Overview
Leadly is a fast-growing digital business building data-driven consumer products across marketing, finance and lead generation. Our growth has been driven by performance marketing, strong data infrastructure and rapid product development. As we scale our product ecosystem, we're looking for a Data Analyst to help turn our data into clear insight that drives better product decisions. You'll work closely with our Product Manager and product teams, helping shape how our products evolve using real user and performance data.
The Role
This is a product-focused data role, not just reporting. You'll analyse product performance, user behaviour and marketing data to uncover insights that influence product development, growth strategy and commercial performance. You'll sit at the intersection of product, marketing and data, helping ensure the products we build are guided by evidence, not assumption.
As part of this role, you'll also play an important part in an upcoming data migration project, moving internal product data into Snowflake, making hands-on Snowflake experience a key requirement for this position.
What You\'ll Be Doing
Product Insights
- Analyse user behaviour and product performance across our platforms
- Identify trends, opportunities and potential product improvements
- Work closely with the Product Manager to inform product roadmap decisions
Data Exploration
- Investigate large datasets to uncover insights around growth, conversion and user behaviour
- Identify anomalies, opportunities and performance drivers within our data
- Query and explore data within our Snowflake data warehouse environment
- Build and maintain dashboards that track key product and business metrics
- Translate complex datasets into clear, actionable insights for the wider team
Data Migration & Infrastructure
- Play an active role in an upcoming migration of internal product data into Snowflake
- Work with engineering and data teams to ensure data is structured, validated and accessible post-migration
- Help establish best practices for how data is organised and queried within Snowflake going forward
- Support product and marketing experimentation through data analysis
- Help measure the impact of product changes and new initiatives
- Partner with product, marketing and engineering teams to ensure we are tracking the right data
- Support decision-making across the business through clear data insights
What We're Looking For
- Minimum 4 years experience in a Data Analyst role
- Experience working with product, digital or performance marketing data
- Comfortable working in a fast-paced environment where priorities evolve quickly
- Experience working in digital marketing, lead generation or tech products
- Experience with product analytics tools (Mixpanel, Amplitude, GA4)
- Familiarity with A/B testing or experimentation frameworks
Technical Skills
- Strong SQL
- Hands-on experience with Snowflake is required — you\'ll be central to an upcoming data migration project for our internal products
- Experience with BI tools (Looker, Power BI, Tableau, Metabase or similar)
- Strong Excel / Google Sheets
- Comfortable working with large datasets
What Success Looks Like
- Product teams have clear visibility into performance and user behaviour
- Product decisions are supported by data-driven insight
- Opportunities for product improvements are identified early through analysis
- The Snowflake migration is delivered smoothly, with clean, well-structured data that the wider team can confidently work from
- Data becomes a core part of how we build and optimise products
Why Join Leadly
- Work directly with the product team shaping new products
- High ownership and visibility across the business — including leading on meaningful infrastructure projects like our Snowflake migration
- Opportunity to influence how data is used across a growing company
- A fast-paced environment where good ideas move quickly
- Regular Good Vibes Day; fully paid wellness days across the year focused on self development, team bonding, or just pure fun!
- Extra holidays for service milestones + your birthday off
- Work from anywhere policy
- A tight, ambitious team where new ideas get tested, not talked to death
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