Audience Research and Insight Analyst
Salary: £48,396 – £55,644 per annum + benefits
Contract: Full‑time, permanent (37.5 hours per week)
Location: Islington, London – hybrid working (40% in the office or as per business needs)
Charity People is proud to be supporting an environmental charity to recruit an Audience Research and Insight Analyst – a key role that brings together behavioural science, audience insight, and evidence‑led strategy to support the organisation’s campaigning and fundraising work.
This role will suit someone who is motivated by understanding why people think, feel, and act as they do and how behavioural and attitudinal insight can be applied to drive meaningful environmental and social change.
About the role
Sitting within the organisation’s Insight and Analytics Team, this role works cross‑organisationally with campaigners, organisers, and fundraisers to ensure audience evidence and behavioural insight shape strategy, communications, and supporter engagement.
You’ll deliver end‑to‑end audience research, combining survey design, social listening, and external landscape analysis with behavioural science principles. A key part of the role is translating complex data into insight that teams can confidently use to inform real‑world decisions and action.
Key responsibilities
- Designing and delivering audience and market research, applying behavioural science and psychology to understand motivations, barriers, and real‑world decision‑making
- Analysing quantitative and qualitative data and translating findings into clear, strategic, and actionable insight
- Conducting and interpreting social listening and external landscape analysis to track public attitudes, narratives, and emerging trends
- Applying behavioural frameworks to support campaign strategy, communications, and fundraising approaches
- Producing clear, engaging reports, dashboards, visualisations, and presentations for non‑technical audiences
- Acting as a trusted insight partner across the organisation, supporting teams to embed evidence into meaningful decisions
About you
You’ll be analytically strong, curious about people, and motivated by the impact insight can have when it is applied well.
You’ll bring:
- Experience delivering audience or market research to inform strategic thinking and decision‑making
- Strong understanding of research methodologies, particularly questionnaire design
- Experience using social listening tools such as Talkwalker, Brandwatch, or similar
- An interest in, or experience applying, behavioural science or psychology within an audience, campaigning, or policy context
- Confidence communicating complex insight clearly and engagingly to a range of stakeholders
You’ll be someone who values collaboration, is comfortable working across teams, and wants your work to contribute directly to social and environmental change.
Commitment to Diversity
The charity is an inclusive and diversity‑friendly employer and welcomes applications from people of all backgrounds. We do not discriminate on the basis of disability, race, colour, ethnicity, gender, religion, sexual orientation, age or any other category protected by law.
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