Job description for SEM Analyst at Pipedrive.
Responsibilities
- Build and maintain SEM performance dashboards on top of our existing data infrastructure – clear, reliable reporting and deep troubleshooting.
- Develop deep expertise in the Google Ads API to unlock granular data at keyword, search term, bid strategy and audience levels and build analytical layer to elevate SEM insight.
- Integrate ad platform data with internal metrics to connect paid search activity to downstream business outcomes.
- Design and track A/B tests and translate learnings into actionable recommendations.
- Turn analytical findings into actionable recommendations.
Campaign Management
- Support creation, management and optimisation of paid search campaigns across Google Ads & Microsoft Ads.
- Conduct keyword research, ad copy testing, bid management and negative keyword development.
- Monitor campaign performance and flag issues proactively.
Qualifications
- 3+ years experience in data/marketing analytics or SEM role with focus on reporting and analysis.
- Proficiency in Tableau/Looker/BI tools for data visualization and dashboarding.
- Experience with SQL and Python (Pandas/NumPy) for data manipulation and large datasets.
- Comfortable working with multiple data sources – platform exports, CRM data and internal data tables.
- Familiarity with Google Ads data and metrics in paid search context.
- Analytical mindset – asks why before answering what.
- Background in maths, computer science, economics or related field is a plus.
- Familiarity with Google Ads API is a plus.
- Interest in using AI for data automation/analysis is a plus.
Benefits
- People-first culture, inclusive work environment.
- Opportunities to push boundaries, take ownership, and experiment with latest technologies.
- Well‑being benefits: flexible hours, wellness perks, performance‑based bonuses, 28 paid leave days, well‑being days, compassionate leave, and paternity leave.
- Growth opportunities through mentorship, coaching, internal mobility.
- Purpose: help 100,000+ small and medium‑sized businesses grow and succeed.
Based on this role’s data access, Pipedrive may conduct a pre‑employment background investigation. Data handled according to Pipedrive’s Privacy Policy for Recruitment.
Pipedrive is an equal opportunity employer.
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