SEM Analyst

Job description for SEM Analyst at Pipedrive.

Responsibilities

• Build and maintain SEM performance dashboards on top of our existing data infrastructure – clear, reliable reporting and deep troubleshooting.
• Develop deep expertise in the Google Ads API to unlock granular data at keyword, search term, bid strategy and audience levels and build analytical layer to elevate SEM insight.
• Integrate ad platform data with internal metrics to connect paid search activity to downstream business outcomes.
• Design and track A/B tests and translate learnings into actionable recommendations.
• Turn analytical findings into actionable recommendations.

Campaign Management

• Support creation, management and optimisation of paid search campaigns across Google Ads & Microsoft Ads.
• Conduct keyword research, ad copy testing, bid management and negative keyword development.
• Monitor campaign performance and flag issues proactively.

Qualifications

• 3+ years experience in data/marketing analytics or SEM role with focus on reporting and analysis.
• Proficiency in Tableau/Looker/BI tools for data visualization and dashboarding.
• Experience with SQL and Python (Pandas/NumPy) for data manipulation and large datasets.
• Comfortable working with multiple data sources – platform exports, CRM data and internal data tables.
• Familiarity with Google Ads data and metrics in paid search context.
• Analytical mindset – asks why before answering what.
• Background in maths, computer science, economics or related field is a plus.
• Familiarity with Google Ads API is a plus.
• Interest in using AI for data automation/analysis is a plus.

Benefits

• People-first culture, inclusive work environment.
• Opportunities to push boundaries, take ownership, and experiment with latest technologies.
• Well‑being benefits: flexible hours, wellness perks, performance‑based bonuses, 28 paid leave days, well‑being days, compassionate leave, and paternity leave.
• Growth opportunities through mentorship, coaching, internal mobility.
• Purpose: help 100,000+ small and medium‑sized businesses grow and succeed.

Based on this role’s data access, Pipedrive may conduct a pre‑employment background investigation. Data handled according to Pipedrive’s Privacy Policy for Recruitment.

Pipedrive is an equal opportunity employer.

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